Your thoughts about current market and Rolex supply

[6SpeedTA95]

Originally Posted by majidessa

Rolex watches can now be categoriezed as follows:

> Hard to ger watches that trade up to 2x or more over MSRP, such as SS Daytona, and PEPSI (representing maybe 1% of Rolex lineup )

> Sought after but more available that trade up to 50% - 75% over MSRP such as Sub Date, BLNR, and very few PM etc... (these represent 30 - 40% of Rolex line up).

> Watches that could be easily available and are traded under MSRP such as various DJ configuration, majority of PM models, two tones...etc ( these are more than 60% of current Rolex line up).

That is why the demand has fallen so much in the past year which is normal. Other luxury brands have fewer models that people are interested in or even traded over MSRP when bought new.

However the real question is, if Rolex increases the production by 50 - 60% as per its current plans, it might shoot it self on the foot as there will be way too much stock both new and used in the market. I'm sure Rolex is king when it comes to business tactics and marketing, nevertheless, the volume will by very huge.

I'm not sure Rolex likes the bullshit and games that purchasers are being put through by ADs. They may want a little looser market.

Rolex will probably throttle production before they start seeing values plummet.