Rolex: how can you let go?

[Juggernaut]

Last night I went to a professional meeting that's pretty regular and one of the hosts is a diver and I used to admire his trusty no date Sub that he always wore. Last night I noticed that he swapped the Sub for something else...IMHO, something much, much less attractive even though it was obviously a professional watch (not a brand I recognized).

Now, I don't know the story here and I didn't ask him... But maybe the Sub was stolen, maybe he sold it, or maybe he has multiple watches and he was giving it a break last night...not sure.

BUT...

Do you know of anyone who let go of their Rolex's in favor of other <lesser> watches for one reason or another?

I can't imagine doing so. As far as I'm concerned, I'm at the top, and I can't step down.