Was offered new Sub date by AD

[eonflux]

Originally Posted by cajunron

If Rolex has to bundle unpopular watches with popular models to move them, why don't they just make more of the watches that people want?

Exactly.

It's nonsense to say that Rolex knows exactly what they're doing if the demand level varies so much between the models with crazy market prices vs those they have to bundle to move.

Make more Subs or Daytonas and/or raise MSRP, and decrease production or MSRP on slower selling models. Obviously Rolex doesn't have this nailed down.

Only issues ADs and Rolex have with greys is on the more popular models selling above MSRP, that the ADs and Rolex are missing out on additional profit. Bundling is just one way of taking advantage of the popular models to increase AD profit.

ADs/Rolex don't seem to have an issue with greys helping to move less popular models.