What could have caused this

[daysky1]

I hope this picture shows the damage done to the rehaut of my Rolex. (I did return it after some difficulty from the seller and got my money back) Can any one give me an idea of what could have happened to cause this? Due to the restrictions of the file size I can only upload a small portion of the scratches that continue around the entire inside of the watch ie rehaut. I am hoping there is a watchmaker or experienced person that can help me figure out how this could happen. Oh by the way, the seller tried to convince me it came from Rolex this way...