Why the interest in AP?

[Token74]

Originally Posted by AshAP

The big one (IMO) has to be a successful marriage, I couldn’t contemplate handing over 50% of everything I’ve worked for and starting all over again, the wife tax philosophy must be working ;-)

I’m still trying to work out how I can offset the cost of a Ferrari by not drinking but I’ll work on my intake.

Re the reason behind this thread, I think ultimately the success is in line with what you’d expect from a brand that treats its clients (old and new) the way AP does. AP is a seriously cool brand backed up with a range of fantastic watches and that is what is initially attracting people. Add to that the fact that the AP lounge concept is amazing and now guarantees that the brand is in total control of the whole buying experience from the moment a potential new client walks through the door, the experience is memorable and people will talk about it with their friends. The relationship generally doesn’t end there after the first purchase, AP lounge is always extremely welcoming even if you just want somewhere to meet your mates for a coffee or something stronger.


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Spot on!

I fell foul of the marriage tax, and it was 90% rather than 50% for the benefit of the kids!

Agree with everything on the AP front, it is now my favourite brand, because of the experience as much as the watches. I continue to be a huge Rolex fan because i still think they are the best at what they do, and i can’t help but love Patek, but AP wins for me. The service I’ve had over the past couple of years from AP house and the boutique in Sloane Street has been different class. Currently have five APs, wouldn’t rule out that becoming six this year


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