Why do I feel disappointed

[Token74]

Originally Posted by Paul7

Can't or won't?

Both.

They won’t, because it is a premium brand and they can’t afford to flood the market and cheapen the brand. And why should they, it is their business for them to do with what they want. There are a lot of entitled folk on here that think it’s all about them. And worth bearing in mind here, it’s easier to get a Rolex sports reference from an AD than a Patek Nautilus or a Blue Dial Royal Oak.

They also can’t! To produce more watches they would almost certainly need to expand their facilities, employ and train more staff, and increase their distribution/sales channels. I’d suddenly the watch market hits a bump and sales slow down, with all the cash invested in the growth and the ongoing cost of that growth, Rolex would find themselves in a pickle.

I understand the frustration of people that can’t get the watch they want, but this is the premium goods market and it’s that way it works, and rightly so in my view.

The thing i find the strangest, is that many folk who moan about supply, want a Sub. Sure, the Sub is a nice watch and has somewhat of an iconic status (albeit in my view that status is over-egged given how much it has changed since it earned that status). But there are so many alternatives from other watch makers that are very similar, so there is a lot of choice for people that want a Sub. But what most really want if they’re honest, is a Rolex. Nothing wrong with that by the way, i grew up thinking Rolex was the ultimate and impossible for people like me. It was a dream, and I’m not embarrassed to admit it. That prestige is added to somewhat by the fact that you can’t just walk in and get one now, so it’s a little ironic that the prestige that people crave, is also part of the problem.

I put a lot of effort into getting a Patek Nautilus and it felt good to have to do that. It felt good that i couldn’t just get what i want. I now really want a Patek 5740 and have been told by my AD that i have no chance. But it turns out that maybe i don’t want it as much as i thought, as I’m not inclined to put the same level of effort in and have accepted that I’m not getting one.

OP, if you really want a Sub at retail from an AD then it is possible and you don’t have to buy a load of jewellery you don’t want. But you do have to put a load of effort in, the best things in life don’t come easy. My advice though, go and look at a Tudor Black Bay 58, a truly stunning watch and the perfect size for slightly smaller wrists. Unless it’s the Rolex brand you want of course, and as i say, nothing wrong if that is the case, the only wrong thing, is denying it if it’s true (which so many people do).


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