Understanding Rolex at 2021 Watches and Wonders

[BLNR Nairobi]

The YouTube link below by ‘Not So Obvious Watches’ makes a very good case on Rolex that myself and other posters have also brought up in there past. That Rolex’s focus is on survival, and that in the face of a major existential threat to mechanical watches over the next 5-10 years (as wearable tech continues to dominate mechanical watches) - a situation that will make the Quartz Crisis of the 70s and early 80s seem almost quaint - this is the proper strategy to pursue.

That Rolex seldom makes mistakes, and that it takes its long-term business survival very seriously. Even foregoing short term profit-taking if it would be detrimental to long-term survival. As I have said many times before, there will be many casualties over the next decade. To know which, just waltz over to your local AD chain and see which (nice, amazing) watches are sitting unsold collecting dust! Look at the recent sales report and see how certain brands are selling! See the major discounts given and yet no sale movement!

There will be a ‘great culling’ and Rolex plans to survive it.


Anyway, here is the video:

https://youtu.be/hX7IPfpj91g

Quite insightful.