How Will ADs Ever Have Stocked Cases Again?

[ArtNouveau]

Originally Posted by Fleetlord

There will be an emphasis on private viewing / purchase areas and Rolexes are not to "sold" across the counter display like a set of brake pads at an autoparts store.

My AD, a Rolex only Boutique, has already been like this since it opened 5-6 years ago or so and has been “refreshed” once already. The showroom is upfront, a seating area around a coffee table follows, then a desk set back in the corner with a private room across from that.
My first watch there, a BLNR, was presented and sold at the corner desk. My BLRO was presented in the private room, this was only their 12th unit and they probably didn’t want anyone random seeing it.
My Daytona was presented at the coffee table area, several customers were picking up at the same time and the desk and private room were occupied. Last but not least I was shown a red OP41 at the desk but did not take it at the time, now waiting again.
All of these came straight out of the coffin, none were in the case. I have witnessed a couple of walkins buying watches out of the case. They are whisked to the desk when it’s time to pay. Also nothing as crass as pulling out the credit card reader from under the case…the SA takes your card to the backroom, a few minutes later the “logistics” guy brings your completed paperwork to you. He is also the one that does the bracelet sizing out of sight.