“Real” Exhibition watches and new Rolex attitude?

[CoolD]

I recently saw that one of the ADs in my city (The hour glass) had some exhibition watches to try on. These turned out to be real watches with working movements. I’ve heard that these are owned by Rolex and given to ADs to show customers. Does anyone know if this is the case or if they are owned by the AD?

Interestingly enough as well the SA was encouraging us to put our names down and even offered us the new Rolex magazine issue 9. Very different behaviour than we normally see at this ad who are normally dismissive and unhelpful. I wonder if this is coming from Rolex?