Is the Tudor BB58 loosing its desirability.

[Koolpep]

Originally Posted by SAAS

I do not recall a modern Tudor that was not readily available via ADs 18 months after the initial release. The one exception being the eta BB noir. Modern Tudors appear to be produced until demand has been met. Modern Rolex leaves the market wanting more. It will be interesting the see if the 925 and 18k follow this model or disappear after a short release.

Yes, it seems to be not the goal of Tudor to slightly underproduce but to meet demand and allow people to buy their products. Not a bad move and complimentary for the Rolex brand.

In 2020 Tudor produced around 230k watches, Rolex 810k but the audience for Tudor is still growing. So many people still have no idea what Tudor is.

Rolex wants to increase their average price per watch, hence the push to more PM variants….

Average selling price (estimated) slightly under 10k CHF for Tudor, slightly under 3k CHF….



Source: Morgan Stanley Research via monochrome-watches