Rolex Needs a New Business Model

[Krash]

Let’s think things through here…

The AD network provides a filter in terms of who has access and who doesn’t have access to their watches.

If they start selling watches on their website, then that opens up the flood gates quite a bit.

Millions and millions of people—that don’t have a local Authorized Dealer near them—would suddenly be one click away from making an attempt to buy a white dial ceramic Daytona or perhaps a simple 124060 Submariner.

Of course, when they do, all they’ll get is a message saying, “product not currently
available.”

The supply/demand problem wouldn’t be any better. I think it be would be a lot worse.


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