PSA: If you want Rolex, don't settle for anything else

[amh]

Learned a bitter lesson recently. I fell into buying 'Brand O' at the local AD:
- Figured I should branch out and find out what 'O' is all about. After all, they have a loyal following
- The watch looked good on paper! METAS certified, great power reserve, good warranty
- Maybe trying something different would help me cure my fixation on Rolex.

Alas the move backfired. Wearing the 'O' was like trying to accept a donated organ - it just didn't feel right (size, shape, weight, appearance and of course the bracelet.) Massive buyer's remorse! Ten days later I traded it for a Rolex.

Anyway now I can put it all behind me.

Why Rolex stands out:
- The bracelets! There is nothing like a modern Rolex bracelet. We can argue about Glidelock vs Easylink or brushed vs polished but they are all excellent. They set the standard for comfort, appearance and reliability.
- Water resistance. We don't even need to think about this - all the watches can handle anything a normal individual is going to encounter. Swimming, diving, washing dishes, summer sweat, sauna, hot tub - nothing is an issue!
- Design. Some will say Rolex is boring, every year we hear the same old refrain: "20xx was the worst year ever for introductions!" Yet the consistency is part of the attraction! The watches of today are similar to those of 50 years ago and they retain all the best features that made them successful. All the right elements and nothing extra. Each model is purpose-driven and it shows.
- Accuracy. The modern Rolex -2/+2 spec is fantastic. With nightstand regulation this can be brought close to zero error. It's no Spring Drive but it's still damn good.
- Value. My FIL's Sub from 1966 was $150. Today it's probably worth $10k. It is this value retention that has fueled the current "Tulip Craze." Be careful out there...


Know yourself and understand what it will take to scratch that itch. Even today you're better off spending a few more bucks on the Rolex than trying a substitute.


/Rant


Brainwashed from an early age