Gifted a Rolex from my father, need advice on servicing

[Brokegunner]

Good morning, I'm new here and have never owned a Rolex before. I was visiting my parents yesterday and my dad surprised the heck out of me with this watch. My dad's cousin received this watch after many years of service with his company and needed money so my dad bought it and then gifted it to me. I know the only reason he bought it was to help his cousin out.

I am a gun guy and not really into watches but I like vintage stuff and consider this a family heirloom now since it came from a family member. I would like to get it serviced and make sure it's OK to wear once in a while. Since I am a neophyte to the watch world, I thought I would ask what's the proper way to get this serviced from a collector's standpoint?

I'm in central California and I see there is a rolex service center in fresno. Would it be OK to have it serviced there or is it better to find an independent?

I also see a lot of discussion on polished/unpolished and being a vintage gun guy I know that you can never "un-polish" something, so I'm inclined to not have this polished.

Thanks!