ROLEX and OMEGA under the same roof!!

[haakon59]

I have not seen this in my area (Seattle, WA) and there are at least 3 larger dealers here that carry both brands (and other smaller stores as well). However, I have recently heard that Omega is being more selective about their dealers. My impression is that they are eliminating dealers who are giving big discounts but this is hearsay, so you'll have to treat it as such. But I have heard of a small number of Omega dealers losing their Omega dealership here in the U.S. Omega management was interviewed in one of the watch magazines a few months ago (InSync maybe?) and they said they were keen on beating Rolex in number of watches produced (and presumable sold) this year especially in the US market. Also, they are moving towards having most of their lines use a co-axial movement and they seem to be raising prices on those around $800-$1000. They might start policing pricing by their AD's to try and raise the prestige level of Omega to that of Rolex. They also said they were going to boost advertising in the US. So I think Omega is making their move this year.