This New Watch Clasp Aims to Keep Your Rolex From Being Stolen

[INC]

I have one serious question regarding this "idea":

Do I need to use some expensive plastic protector to protect the keys?

Anyway, if you have the keys with you, you have no extra protection. If you don't, your wrist will be in more danger than ever. And my last comment, replacing the original Rolex clasp to this expensive... thing... well, this is probably the dumbest idea I've ever heard.