Your hopes for Omega as a brand in 2025

[2001jesper]

Just curious - What steps should Omega take to improve their market position in 2025?

While Omega has moved away from endless limited editions, than i do think that their lineup still feels a bit messy. For example, there are five overall Speedmaster models with no clear "red thread" and 110 underlying variations. The same is the case for the beloved Seamaster.

Im not sure what they are trying to achieve with the "De Ville" line-up, and "Constellation" seems somewhat forgotten.

This year’s releases have been solid and generated some hype, but i dont think that they are getting the best out the brand. The value offering remains too broad and from my perspective lacks clear direction.

What are your thoughts and recommendations? I hope for a continued consolidation and a more focused line-up ... and naturally some great releases