Rolex + Basel = Snooze.

[Mosco]

I got my flame-suit on, I know it is coming, but I don't care.

I love the brand - but let's face it, the most exciting and revolutionary thing to come out of the House of Rolex in the last 5 years has been the ceramic GMT and the DeepSea. 2010 lineup simply disappoints.

They take the iconic Explorer and add WG markers to a tool watch

They take the LV and make it even greener (with non-matching finishes on the bezel and the dial at that!!!)

Finally, they do what we all expected and release the SS Sub-Date in ceramic. Yawn.

At this point, they're just playing with colors and materials. No different than Hublot Big Bang - same damn watch in a multitude of finishes.

Are they really out of ideas? Do they get some sort of sick pleasure torturing its fans, building up suspense every G-dd**n year just to let us down? What gives?

The ONLY reason they added the Parachrom is because the past maker of their hairspring stopped supplying them. Otherwise, it would be the same ol' same ol'. Which it really is - blue parachrom is no better than the past one, it's just friggin BLUE. Here's your cookie, Rolex. I'm going back to sleep.