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View Poll Results: Panerai versus Rolex (listprice)
Sound correct, Rolex went up too much or Panerai should add also 30 till 50 % 27 18.62%
No, both are priced as they should 50 34.48%
I don't know or I don't care 68 46.90%
Voters: 145. You may not vote on this poll

 
 
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Old 30 April 2011, 05:20 PM   #1
L-16610
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Join Date: Mar 2008
Location: Europe
Posts: 825
Rolex a bit too expensive or Panerai a bit too cheap

On another forum I read a post about the Panerai listprice versus the Rolex listprice.
And I think this post had a lot of valid points
What do you tink about it, Is Panerai a bargain today ?

This is a copy paste of the actual post





First thought ' ofcourse NOT' Why would we want to pay more for our watches. I wish the 372 was 6000 and not 6900 euro When we need to pay we all want to pay the cheapest price.
But look at 2 icons. The Rolex submariner and the Panerai 111
In 2002 The Panerai 111 was yours for 3000 euro, also in 2002 the Rolex submariner was yours for 3900 euro. I know, there is a difference between a Rolex 16610 and a newer 116610 but let's be honest, basically it is the same watch. A ceramic bezel and a solid bracelet won't cost more than 100 euro (production cost)
Today we can still buy both icons. For the PAM111 you'll need to pay 4100 euro........ for the Rolex sub 6250 euro........ Hmmm Panerai became 30% more expensive in 9 years, Rolex added 60% over the same period !
The Panerai 111 should cost 4800 euro and not 4100 if they did the same as Rolex. And I do have the impression most brands became a lot more expensive since 2002. I mean a lot more than 30%
Another example is the new 372. Look at the 127 which costed 6900 euro in 2002. A simple watch with a cheap ETA movement. Today the 372 with a totally new case and a completely inhouse made movement will cost you exactly the same ... 6900 euro. I know, it has only 2 hands and not 3 hands but that won't make the difference, does it ? So Today you can get a GREAT watch with a nice inhouse movement and a new stunning case for the same price as what you would have paid 9 years ago for something which looks similar but with a much cheaper movement.
Imagine the 372 would be 30 or even 60% more expensive than the 127 in 2002 ...
I'm glad Panerai still offers us great watches for very acceptable prices
I hope they don't read this post in Switserland / Italy LOLOLOL
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