Sugar Bowl Fans/Historians Out There?

[Submariner2009]

Hello--

So I'm bitten by a "new" Rolex bug and just made arrangements to purchase a 1967 Cotton Bowl Air King--always liked the dials and history they represent but surprised at how little info I can find save the occasional posting here and there--can anyone expand upon (or correct) the following:

Several watch brands have been used (have seen Hamilton, Tudor, Rolex, Omega etc)
They were provided to both teams, players and staff etc
Rolex was used until about the mid-70s

The big questions I have are:

Approximately how many were produced for each game (both teams, staff, admin folks, etc)? Between two teams, I'm guessing +/- 300?
Who designed and "printed" the dials (Rolex, local/select ADs, etc)? Is there are list to cross-reference?

Thanks,
Paul