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Old 2 December 2005, 01:54 PM   #1
Arthur Daley
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Join Date: Dec 2005
Location: USA
Posts: 300
Sub/SD share of total Rolex production

Greetings. This marks my first post on this forum. I've spent quite a bit of time scanning recent posts - feel like I know some of you already. Found the conversation more productive/insightful on this forum vs. others, so thought I'd join in.

I'm considering buying a new SD - some time early next year, probably after the annual price increase (unfortunately).

Love the watch and its pedigree - the fact that Rolex was the first to make a true diving watch, invented/commercialized the pendulum-based automatic movement etc. Not very enthused by the quality/feel of its bracelet, or the lack of domed sapphire crystal, but am perfectly willing to forgive a few shortcomings.

I do have a question about sales volume though. I've visited a few ADs in my local area, all of whom (without exception) have the SD in stock. And of course all claim "it's the only one, and it won't be there long". Seems to me that supply isn't a problem, which begs several questions:

1. What's the annual sales volume (2004 or 2005) of Rolex worldwide? I've seen 650K, 800K and 1M in several postings. Which is it?
2. Which lines are the most popular / best-selling - I'd assume the sports watches, including the subs, are right up there.
3. What proportion of total sales volume are estimated to be from Subs?
4. What %age of total Sub sales or total volume is SD?

Don't get me wrong, I know the SD isn't a highly exclusive or rare timepiece. Just don't want to plonk down hard earned cash on a watch bought by 500,000 people a year. It needs to be a "little" exclusive to command the not insubstantial price tag.

Thanks in advance. And to all those with an SD - know that I'm jealous.
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