fair price for WG daytona?

[chunky019]

I have a few week old WG silver faced daytona (116509) that had the bracelet scratched recently. I sent it into Rolex (Dallas) and they said everything was perfectly fine with the watch, but they suggested against re-polishing/finishing the bracelet because it was so new. I wore it for all of 3 days. The scratches bother me to no end, so I think I'm going to sell my watch. I haven't even received it back from Rolex yet and yet I can see the scratches in my mind.
My other option I have is to shell out the $12k for a new bracelet, which I don't want to do. To complicate things a bit, I don't have the box yet (it's being shipped over here from a relative's because I didn't want to pay customs). What is a fair asking price for the daytona that will allow me to sell it fairly quickly? Is 30k + shipping asking too much for the watch?