372 - a lot for sale this past week?

[tranny]

Originally Posted by canwatchco

I agree with the poster above who said simply that Panerai wants to make money. Its a business. Why on earth should they care about the secondary markets?

Luxury brands care very much about secondary markets, which are indicative of public perception of intrinsic value in their product. Strong secondary markets support higher price-points. Making more product doesn't always equate to making more profit.