Why do we buy a Rolex?

[Scarface]

As a proud Rolex owner, I have some idea myself of course ...

But as an academic researcher, I have a literature on psychographic research suggesting various motivations amongst or traits of consumers of luxuries.

Briefly these are 1) status-seeking, 2) need-for-uniqueness, 3) conformity - interpersonal influences, 4) fashion influence, 5) vanity (yes, vanity ), 6) hedonic-experiential motives, 7) quality-seeking (of course, if not Rolex, who else?) 7) materialism ... to list the most important

I know the list sounds dry and lifeless - after all you can't put your feelings or personality in a list, can you? But give it a try...

This is part of my "applied" research, in a qualitative exploratory attempt to generate insights that will be statistically tested later. It will result in published research at another point which I will repost here as well.

So what do you think? What does a Rolex mean to us and for our identity so that we are eager to pay the price? Can you add smth - can you comment? You don't have to stick to the above...feel free to speak for yourself; if we are all a separate category from those who buy any other watch, there must be a reason for this ...