Show Rolex The $$$$!!!

[chicagowatchman]

I was told by a pretty good source that Rolex in Geneva does Custom Watches.
I am not sure if you can have them make say a Platinum Daytona ; or if for the right $ and status you can design your day date or womens president with your own stone combo. And what about the dials?

I also understand that this pretty much only available to high profile figures such as Shaws, Heads of State, Royality.

Any one else have any idea on this?