yeah Newman’s Daytona is cool but this....

[BreezyMan]

Well everyone is going crazy about Paul Newman’s Daytona...I think this is important to note This Daytona on Phillips auction block is way more important to the brand Rolex. Below is from Phillips and the link as well to view it. Pretty cool story for the guys who enjoy the brands history on a business level.

“Patrick Heiniger, born in Argentina in 1950, became CEO of the famed brand in 1992, its only 3rd CEO since its inception in 1905 following the footsteps of founder Hans Wilsdorf and his own father André Heiniger.

Sometimes it seems that one cannot escape one’s fate and even though Patrick Heiniger had studied law and set up his own firm in Geneva he joined Rolex in 1986 as sales director becoming CEO in 1992, a position he held until 2008.

Rolex as we know it today is the result of Patrick Heiniger’s vista and strategy. Desiring full production autonomy Heiniger went on a buying spree where Rolex started purchasing its core suppliers may they be movement, case or bracelet makers.

André, Patrick’s father once said “Rolex is not in the watch business, we are in the luxury business”. Using his father’s words as a starting point, Patrick devised a full-fledged strategy to make Rolex the luxury powerhouse we know today. It is also under his management that Rolex fully repositioned itself as a patron of sporting events and the arts.
Patrick Heiniger passed away in Monte-Carlo in 2013.

The present Daytona, owned and worn by the man who made modern Rolex the unrivaled powerhouse today is in fact “Mr Rolex’s Rolex”.


https://www.phillips.com/detail/ROLEX/CH080217/148