What’s the point?

[Maybelline]

Of Rolex making all of these cool sport model watches and then if you have cash in hand you can’t find one.

I stopped by my local AD last week the guy who’s real nice btw told me he only sees a few come in of each model yearly.
Such as Batman, hulk, Daytona’s, deepblues etc.

Really what’s the point just to keep prices high?

Or something else?

I’m not a watch expert and I only own one Rolex so maybe for me the answer is not so obvious.