Wow, marketing brilliance...

[Onlytime]

Yes, this is another BLRO thread...and yes I am a Rolex and TRF NEWB.

I have to give credit where credit is due, and I give Rolex a ton of credit for releasing the BLRO in SS, even if it comes on a jubilee. In terms of consumer goods, this release is right up there with any marketing strategy in recent memory. Rolex took an iconic piece and poked the bear while only offering it in WG. Sure, those who could afford the WG BLRO were thrilled, however this decision had the masses in an uproar for 4 long years. Had many people begging for a BLRO in SS, and WHAM now we have one. We may never know if Rolex intended it this way before they released the WG BLRO 4 years ago, but the demand and buildup for the SS Pepsi was 4 years in the making. I believe Rolex knew what they were doing on this one, and imo this strategy will pay huge dividends for them.