Further cuts to Steel allocations?

[glamorama]

If I’d be Rolex I’d do the same in current climate where people are prepared to spend anything to get a hot watch. Preferably push the grey steel prices to PM levels so the logical choice is to buy PM as soon as you see it in AD window. Then If economy slows, switch production to steel as needed to keep the volumes up. This way you don’t have to hire/fire staff or make to big changes in production during economic cycles and can take advantage of the increased demand by just offering a much higher margin product.