A pro AD message

[007_Omega]

ADs are owned and independently controlled within the parameters of Rolex rules. There are good ADs and there are bad ADs.

In my experience, it is heavily dependent on location. I'm in a bad area to buy Rolex watches due to the wealth. The local Rolex ADs I've visited have 0 incentive to cater to their smaller customers and give most of their sought after watches to customers who buy tons of jewelry and other watches.

ADs in smaller areas have a strong incentive to treat all customers with respect and fairly, if they are smart. Gaining new customers and building up a great reputation means a lot more to a smaller AD as opposed to an AD where they have more clients than they can count who spend ludicrous amounts of money a year.


Find me a local and honest AD in my area that will respect me and realize that this will be a long-term beneficial relationship that will last decades and I'll start the relationship. I'm not very happy about hearing stories of people who had good relationships with their ADs but are now being treated like any old customer and being told to buy X to get Y. I don't like the shortsighted approach to business.

To me, a good AD will actually put you on a real list or at least do so after you have purchased any watch from them. Then they'll deliver a hard to get watch to you in 1-2 years max. If you purchase that hard to get watch after being called, from that point on any watch you want should be given to you within the year. If that's not the case then what is the point of starting these relationships? When I've been told I can get a Daytona if I purchase a PM watch, then I know that Daytona is there. So the last thing I want to hear after being an existing customer is that I have to wait 5 years for a Daytona.