Rolex Marketing Costs

[pkincy]

Wild guess time. If I knew how to do a poll I would. But what % of the cost of your new Rolex do you think is attributed to marketing costs alone?

10%?
30%?
50%?

Watching the Formula 1 race today, the US Open last week and seeing the ubiquitous Rolex clock everywhere, as below at the Taylormade Golf Kingdom in Reynolds Plantation Ga, during Masters week makes one think that every $10,000 watch you buy is a $5,000 watch backed by $5,000 of marketing costs and every SS Daytona you buy is a $5,000 watch, backed by $5,000 of marketing costs and $15,000 of Extra Markup.