Has Rolex played the greatest bait/switch?

[2ltdjorn]

It’s hard press to believe in modern times that any mass produced item is really scarce. In the terms of Rolex, the supposed shortage of stainless steel Rolex models have the essentially created a modern “tulip” craze?

By limiting Rolex supply. Greys have absorbed all they can of stainless models, often at above MRSP. The short term shortage has caused some other slow movers to be absorbed for those looking to buy anything.

Would a surge or release in models in the next year or two, particularly matched with a global recession leave grey dealers holding excessive stock in artificially inflated scarcity?

The Rolex shortage nothing more than brilliant business strategy that creates a market that moves less desirable models, in the same market destroys the grey market?

I guess we will know in a few years?

Thoughts?


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