The A. Lange & Söhne Thread - including daily pics...

[JR16]

Originally Posted by mongrelnomoad

I don't buy it. Some guy talking it up doesn't make it so.
Lange have a very clear identity and role within Richemont, and a steel sports watch ain't it.
Personally, I love steel as a material, and I love Lange as a company, but it doesn't add up, despite what some guy on YouTube infront of a computer spouting "truths" says. Say what you want about Richemont, but they do understand their brands' DNA.

Idk, pretty good sources are saying this- Tim usually knows his stuff really well. Also, brands need to evolve to survive. I don’t think Lange does all that well financially, and it’s hard to argue the decline of the dress watch. If FPJ can make a sports watch, I don’t see why Lange can’t or shouldn’t. Will it do well? Who knows. But as a fan of Lange, if the rumors are true I am excited to see what they come up with.


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