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Old 15 April 2021, 11:00 PM   #1
Liga
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Rolex is in trouble. Apple is taking over

Have a read about Apple's take over of the industry


https://amp.scmp.com/magazines/style...piece-heritage
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Old 15 April 2021, 11:09 PM   #2
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Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.
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Old 15 April 2021, 11:10 PM   #3
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Hoopla and nothing more...
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Old 15 April 2021, 11:11 PM   #4
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Apple Watch and Rolex are not even in the same market. I’d be willing to bet that 95% of Apple Watch sales are to people who either can’t afford a Rolex or have no interest in watches
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Old 15 April 2021, 11:11 PM   #5
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A Rolex/AP/Patek/Omega is a completely different product from an Apple Watch. I’d be shocked if any owners of high-end Swiss mechanical watches genuinely replace them with an Apple Watch.

Swiss mechanical watches are bought as career milestone gifts, or heirlooms, or jewelry. No one buys an Apple Watch for those reasons.
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Old 15 April 2021, 11:13 PM   #6
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Hilarious.....
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Old 15 April 2021, 11:13 PM   #7
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You can’t compare apples to oranges
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Old 15 April 2021, 11:13 PM   #8
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Oh no. Well, I guess I should dump all my watches and get an Apple watch.

Thanks for the heads up, OP.
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Old 15 April 2021, 11:14 PM   #9
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Until DavidSw has a $34K Apple watch, I call BS.
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Old 15 April 2021, 11:15 PM   #10
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Quote:
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You can’t compare apples to oranges

Or Apple to Rolex for that matter
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Old 15 April 2021, 11:16 PM   #11
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I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want.
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Old 15 April 2021, 11:18 PM   #12
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I don't buy it; they're completely different markets.
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Old 15 April 2021, 11:19 PM   #13
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I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want.
It's mostly killing the sub-1000$ pieces, all your Fossil or fashion watches. Fossil group is largely toast at this point.
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Old 15 April 2021, 11:19 PM   #14
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Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.
I agree, I will believe it when the Apple store tells me there is a list for an Apple Watch and a 2 year waiting period
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Old 15 April 2021, 11:20 PM   #15
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This is hilarious.
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Old 15 April 2021, 11:21 PM   #16
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Apple watches are disposable consumer products which will end up in landfill eventually - Rolex watches are beautiful pieces of craftsmanship to keep for generations. No contest!
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Old 15 April 2021, 11:21 PM   #17
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To think, the writer of this article is a so called luxury expert.
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Old 15 April 2021, 11:21 PM   #18
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I'll believe that when I can't get an Apple Watch due to demand!!!
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Old 15 April 2021, 11:22 PM   #19
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I enjoy my Apple Watch for what it is... a gimmicky fitness accompaniment. Totally understand why they’re so popular, but they’ll never replace the feeling of owning a true piece.

I actually feel that Apple Watch may be helping the younger generation get “into” watches.
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Old 15 April 2021, 11:23 PM   #20
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Clickbait nonsense for sure.

On a related note, I'm quite into tech but I have never understood smart watches in that market. I understand fitness type watches and I use a Garmin one for running, but just an all day smart watch which bothers you with notifications in a slightly different part of your body is useless in my mind. Apple watches aren't very good at the activity tracking and seem to be more of a lifestyle product without much substance. Plus you have to charge the damn thing pretty much every day.
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Old 15 April 2021, 11:23 PM   #21
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Quote:
Originally Posted by Shadow Puppets View Post
I enjoy my Apple Watch for what it is... a gimmicky fitness accompaniment. Totally understand why they’re so popular, but they’ll never replace the feeling of owning a true piece.

I actually feel that Apple Watch may be helping the younger generation get “into” watches.
I don't have Apple Watch because then I would have to put away my mechanical watches - what's the point?
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Old 15 April 2021, 11:24 PM   #22
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This is like saying Porsche is in trouble: Toyota is taking over.
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Old 15 April 2021, 11:24 PM   #23
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Was expecting a punchline but you're serious LOL
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Old 15 April 2021, 11:26 PM   #24
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Quote:
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I actually feel that Apple Watch may be helping the younger generation get “into” watches.
Agree with this. Before smart watches most young people weren't wearing anything on their wrists.

I think the rise of the Apple Watch is part of what is fueling the surge for Rolex and other luxury watches currently.
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Old 15 April 2021, 11:28 PM   #25
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I've mused about if in a future world we go into Matrix or Ready Player One virtual worlds, would a digitized NFT Rolex still be desirable...and I think the answer is probably still yes.
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Old 15 April 2021, 11:30 PM   #26
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I hate Apple watches
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Old 15 April 2021, 11:31 PM   #27
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No one is going to goto apple to buy jewellery, ever.
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Old 15 April 2021, 11:34 PM   #28
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I love Apple products and own a lots of AAPL stock, so win-win situation for me.
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Old 15 April 2021, 11:34 PM   #29
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I hate Apple watches
this! no desire to own one.
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Old 15 April 2021, 11:46 PM   #30
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As a technophobe, I think Apple watches are ugly and I'd probably never figure out how to use it. I'm sure metrosexuals love them.
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