New watch release if you were the CEO of AP?

[subgreen]

AP is at the top of their game, it’s nothing but downhill with the new CEO…..

[J.T.]

More Offshores in 43, bring back the 44mm. Add more strap options

[VogelPhoenix]

Originally Posted by subgreen

AP is at the top of their game, it’s nothing but downhill with the new CEO…..

Certainly, if the new CEO isn't a bit more imaginative than most replies in this thread. Need to give people something they didn't know they wanted.

[Drixonite]

I think the Royal Oak + Offshore line is pretty complete and diverse as is

I would update the Code:
38mm offerings
Better dials from the current polished/fume offerings, something "textured", not necessarily tapisserie, but the aventurine dial on the perpetual is beautiful

[HMHM]

Originally Posted by DonLee

The thing is, AP is now in-house. So the sales of its watches are in the interest of the brand. If you were to sell a hot item, for retail price, would you sell it to a nobody who puts this watch into a safe forever, or would you sell it to someone who has a million instagram followers? Selling it to the celebrity is free advertising.

At PP, it's nowhere as worst because most watches are sold at the AD level, and the AD's interest is for itself, and not for the brand. The exception is the TIffany 5711. That was obviously a marketing ploy. So consequently, only mega celebrities got the watch.

VC is moving from an AD system to an in-house boutique style. So they will start selling more watches to celebs too.

Rolex has no direct connection with its customers, aside for those who apply for rainbow daytonas. Rolex will not request who to recieve a olive green day-date.

Yes AP’s strategy in moving their retail in house gives them more flexibility in allocation. I’m not saying it’s bad, a lot of TRF members manage to get their RO because of this as well. It’s just that AP needs to control their allocation towards CELEBRITIES, not simply open the tap for all of them to get whatever they want, while commoners have to buy a CODE to get a RO (not saying all, but 80% of potential customers are facing this issue these days). If certain celebrities want to flex, they can get it from the grey market at the market price. If Drake does it, why should some less known celebrities be given the red carpet treatment at AP? If AP wants to advertise via celebrities/athletes, then publicly announce them as brand ambassadors. . At least we know who is sponsored and who is not. The rest should not be given so much leeway to flex all these hard to get prices just because of certain “status” that they “think” they have.

Who knows? Maybe getting celebrities to buy a CODE before buying a RO can drive sales of the CODE up as well?

[Jgives]

IMO, further remove text from the dial, so it’s absolutely blank. Then, remove the hour, minute, and seconds hands. In its place, a mirror. So you can all see how big of A-holes you all are. Kidding. Maybe.

[Fhorain]

Overall the RO lineup and ROO lineup are already extremely popular and vastly expanded upon.


Focus on bringing more to the brand while attention is here on by
Expanding on:

Remaster02 03 .... - as there exists a vast history and heritage to the brand they should represent it in a modern way to truly show that history and heritage instead of just magazines and museums. They can reintroduce millinery and more here in limited series.

Code lineup - Bring interesting complications into the Code lineup like dual times and make the code more than RO complications in code cases.

ROO should be lowered in production and treated similarly to RO. Currently most AP whales have 5+ ROO to bolster buy history. The ROO was once more highly sought after than RO, so much ROO waters down how iconic the RO is. Similar to how patek treats aquanauts and nauts

By giving more releases and love to other lineups that don't dilute how iconic the RO and ROO are, AP would elevate the brand instead of re-releasing the same lineup over and over again like how the 50th is doing to the RO