Info about certified pre owned rolex

[BillA]

Some people have commented in this and other threads on this topic that if prices are sky high from the AD with this CPO program, they would not buy from the AD but buy from a reseller/grey market. That assumes that people are aware of resellers. Sometimes when I go into Tourneau in White Plains, I talk with other customers. It surprises me but none have heard of TRF when I bring up the FS section. So I do not assume that someone walking off the street knows they can buy elsewhere but the AD.

I also wonder if the price on the CPO watches are negotiable from the AD?

[fishingbear]

Great information, thanks!

[alphadweller]

Originally Posted by rambo99

I think prices of the same model would be more or less the same among ADs, because CPO watches are serviced, authenticated and guaranteed by Rolex, not AD. although some ADs would count CPO purchases as spending history towards a brand new model, that's another story.

They're not necessarily serviced. They are inspected and only serviced if needed. Does a 3 to 5 years old watch need a service? With an overhaul at the RSC, you pay a lot less ($800 to service a Sub for example) than the CPO (thousands over grey prices) and at least you know an actual service has been done on the watch, on top of the 2 years warranty and the authentication. To me, the CPO is a rip off.

[alphadweller]

Originally Posted by RyanJ

Where does it say that Rolex is physically doing all of this?

How do we know that ADs with a certified watchmaker are not doing this themselves with Rolex jut providing the hang tags? I highly doubt Rolex, itself, is servicing every single pre-owned watch bought by an AD for the CPO program. I mean I am sure for ADs that do not have a watchmaker they might get them but I bet they are pushing ADs to hire watchmakers.

The prices will be different. They are going to be whatever the market in that area can handle.

I also think this program is going to change a lot over the next few years. Heck, we may even get huge changes by the time this rolls out worldwide.

Indeed. In the case of Bucherer, their preowned Rolex watches became Rolex CPO overnight (from Bucherer CPO). Have they sent them physically to the RSC and got them back the next day? I doubt it. Bucherer have their Rolex certified watchmakers on-site and perform a service if needed, although this service won't be needed on a recent watch (say less than 5 years). So what you're paying for with the CPO on a recent watch is really only the guarantee of authenticity and the 2 years cover. Yet it will cost you multiples of an overhaul at the RSC.

[alphadweller]

Originally Posted by Jeffreylucky1

My AD offered me $8k cash for my 126610LN the other day. This was not a trade. They offered to buy it from me.
I found that interesting because, even though it is worth more than that, a Rolex dealer was offering me more for my used watch than they would pay for a new one from Rolex.
I wonder what they would sell the watch for if I would have sold it?

Theoretically, your AD wouldn't be able to sell it as Rolex CPO because it's not 3 years old (or older). Had they been able to, they would have probably sold it for $20k or thereabouts, given that Bucherer's CPO price for the older Sub 116610LN is €18k (on their French site).

[jamesbondOO7]

Originally Posted by minute_man

Much appreciated and thanks for sharing. Having access to a RSC where a grey purchased piece could be serviced would make for a cheaper alternative

exactly

[Driver8]

Originally Posted by RyanJ

Where does it say that Rolex is physically doing all of this?

How do we know that ADs with a certified watchmaker are not doing this themselves with Rolex jut providing the hang tags? I highly doubt Rolex, itself, is servicing every single pre-owned watch bought by an AD for the CPO program. I mean I am sure for ADs that do not have a watchmaker they might get them but I bet they are pushing ADs to hire watchmakers.

The prices will be different. They are going to be whatever the market in that area can handle.

I also think this program is going to change a lot over the next few years. Heck, we may even get huge changes by the time this rolls out worldwide.

I think it's going to be no different to (for example) BMW's Approved Used Car scheme where they ALLEGEDLY put every used car through a comprehensive XXX point check and a thorough road test. I say "allegedly" as I can personally attest that at least two used BMW's I've bought over the years (and I've bought a lot) clearly went through absolutely nothing of the sort. In fact I'd have been surprised if they'd done anything other than just slap the "Approved Used" sticker on them.

I have a funny feeling the Rolex CPO will be much the same. In other words, the AD will take the watches in, pop that caseback to ensure it's not a fake (maybe not even that), slap a price on it (with at least a 50% mark-up), and get it up on-line or in the shop window ASAP. And if there are any issues down the track the (hopefully) "cast iron" Rolex warranty takes care of it. I'm prepared to stand corrected if all these watches really DO go back to Rolex before being approved, but I just can't see it.

[dannyp]

Just curious, did AD say whether prices are as non-negotiable as MSRP on new ones, or is some degree of discounting baked into the CPO price?

[JayBlack]

Originally Posted by dannyp

Just curious, did AD say whether prices are as non-negotiable as MSRP on new ones, or is some degree of discounting baked into the CPO price?

I didn't ask to be honest. But I'd guess that it also may differ from.AD to AD. Some mag negotiate while others may not or some may negotiate just on certain models.
But I guess you'll have to ask the AD plan to buy from