Financial Times mocks the entire Rolex buying process

[RyanJ]

I think it is hilarious that people jump through hoops to buy a mid tier luxury watch. There is absolutely nothing prestigious about owning a Rolex.

I have so many friends that love making it clear they have a Rolex. -10 outside and they have their sleeves rolled up so you have to see the watch. It just makes me cringe.

I mean I appreciate Rolex, its watches, and what it has done for the watch hobby. I like my watches. I just don't think owning them makes me a part of some higher society.

[mjolnir2thor]

Originally Posted by BruRol

This is not a new phenomenon or restricted to Rolex. Try walking into your local Porsche centre with zero purchase history and ask to order a GT3. See how far you get.

Must be a slow news day.

Been there done that! You are 100% correct!

[kilyung]

The Porsche analogy is spot on

[Krash]

Originally Posted by kilyung

The Porsche analogy is spot on

I agree. I think Porsche and Rolex are proportionate and it’s a good analogy.

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[zengineer]

They didn't say anything that isn't said here.

[painexpert]

Originally Posted by Patekfinder

Gotta love seeing the absurdity of this hit the main stream media and get called out. They truly couldn’t have more perfectly captured this any better.

Bravo FT.




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haha!

[ratty]

Originally Posted by Onikage

Makes us all look bad..

No it doesn’t, just the people who play the AD’s games and pay silly money over the MRRP for the watch.