How many of the 1.2 Million watches go to USA?

[4reRlxGuy]

So based on 316 ADs and 300k watches maybe the avg is 80 pieces for each AD per month?

The larger one get more and the smaller ones get less?

Can see a mom and pop single location surviving on selling 3 pieces a day as long as they don't need to finance an extravagant build out periodically

[brandrea]

Originally Posted by KatGirl

Wait, I thought you were joining us…..

Kat


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lets not go there


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[CarlOver]

Originally Posted by Krash

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.


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Originally Posted by CarlOver

Russia too?

Originally Posted by Krash

Russia is part Europe / part Asia. So it’s included.


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I was asking if Rolex is actually selling in Russia since they stopped after the invasion of Ukraine and it seems like some have some insider info. That was my inquiry, not about Russia’s location geographically. Best to you!

[ArtNouveau]

Originally Posted by gerry100

Rolex is a black box, due to it's structure as a trust.

They are incredibly opaque and we'll never know the answer to questions like this

This. Rolex would never publicly announce annual production, allocations, or sales. Production numbers can be determined by some third party sources and the 1.2M is probably accurate.
I will throw out something in regards to a comment speculating about RolexUSA dealers. Yes, higher tier ADs get more inventory and the dealer owned stand alone Rolex only Boutiques are at the top of the US food chain.

[scooba]

I know its not really relevant but in the UK we are down to 95 outlets , it may be 94 now .

[Krash]

Originally Posted by omar-rye

From ChatGPT:

“As of 2022, the United States has the highest number of official Rolex authorized dealers (ADs), totaling 317 out of 1,816 worldwide.  This means approximately 17.5% of all Rolex ADs are located in the U.S.

While the U.S. leads in absolute numbers, smaller countries with fewer total retailers might have a higher concentration of Rolex ADs relative to their size. However, specific data on the percentage of Rolex ADs relative to the total number of jewelers or luxury watch retailers in each country is not readily available.“

Assuming the % of watches is directly proportional to the % of ADs, then it’s approximately 210,000.

But I suppose it’s possible that US ADs get a greater % of watches, too. So somewhere around 200,000 to 300,000 is still a good guess.


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[Triggerfish]

Originally Posted by 4reRlxGuy

So based on 316 ADs and 300k watches maybe the avg is 80 pieces for each AD per month?

The larger one get more and the smaller ones get less?

Can see a mom and pop single location surviving on selling 3 pieces a day as long as they don't need to finance an extravagant build out periodically

Yeah I wonder how many watches a smaller mom and pop AD get compared to a bigger AD? From what I've been told lately and by observing, it does not appear that the mom and pop store is getting much... while the larger AD seems to always have a delivery going when I randomly stop by.