Any specific criteria besides age to qualify for certified pre-owned?

[Pepperjack]

CPO pieces must be serviced to receive CPO recognition. The piece can either be serviced by the AD watchmaker or by an RSC for an AD. As previously stated, the piece must be at least three years out from time of original purchase.

A complete service of the case, bracelet, and movement must be performed. The movement must pass all timing tests, and the case must pass water resistance tests. Refinishing of the case and bracelet is not required, and the bracelet does not need to have a specific link count. If the case and bracelet are refinished, however, the final result must be to Rolex standards.

After servicing, the entire watch is shipped to Rolex, where it spends about four weeks getting photographed and QCed. I believe it's around $400 for them to do this. If it passes Rolex QC, it is returned to us with a pouch, tag, etc. for us to sell. If the watch fails any aspect of QC, it is shipped back to us to be corrected and resubmitted.

[shaunylw]

Originally Posted by inadeje

Rolex’s CPO program is the ultimate power move—with a twist. It guarantees that pre-owned Rolex watches meet the brand’s high standards, reinforcing the legendary longevity that makes Rolex a generational timepiece. More importantly, it allows Rolex to recertify its watches long after they’ve already profited from the initial sale, turning recertification into a lucrative revenue stream. At the same time, it strengthens ADs’ position in the secondary market. All in all, a brilliant strategy.

If they priced them correctly it would be brilliant. Right now the only client they have is one that doesn’t really understand the watch market. If they even google the model number, most won’t buy. Rolex is so far off on the CPO pricing it’s laughable.


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[dchang81]

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[dchang81]

Originally Posted by Pepperjack

CPO pieces must be serviced to receive CPO recognition. The piece can either be serviced by the AD watchmaker or by an RSC for an AD. As previously stated, the piece must be at least three years out from time of original purchase.

A complete service of the case, bracelet, and movement must be performed. The movement must pass all timing tests, and the case must pass water resistance tests. Refinishing of the case and bracelet is not required, and the bracelet does not need to have a specific link count. If the case and bracelet are refinished, however, the final result must be to Rolex standards.

After servicing, the entire watch is shipped to Rolex, where it spends about four weeks getting photographed and QCed. I believe it's around $400 for them to do this. If it passes Rolex QC, it is returned to us with a pouch, tag, etc. for us to sell. If the watch fails any aspect of QC, it is shipped back to us to be corrected and resubmitted.

Thank you. This was the most clear response. So it does have to ultimately be accepted by Rolex HQ.