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Old 11 May 2014, 11:54 PM   #1
GerardoG
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Icon2 F1 sponsorship and product placement

I am watching the end of the F1 race where we all know that Rolex is the official timekeeper. It was VERY interesting to see on the Mercedes team:

1. There is an IWC wrist watch drawn/stamped/printed on the driver's left glove, clearly visible during the race.

2. Mercedes drivers won 1 and 2, bot were given IWC watches as they took their gear off just prior to taking the podium.

At least to me, first time I see this, I liked the 'glove' thing.

Sunday morning here.....saludos!
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Old 12 May 2014, 12:11 AM   #2
fullcourt
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lol....spoiler alert, hopefully it was a great race since i know now who won....lol

happy sunday

and happy mothers day
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Old 12 May 2014, 01:11 AM   #3
BH13GMT
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pretty sure the whole pit crew are fully IWC'd up. most mechanics are wearing Ingenieur Chronographs. I do like the Big Pilot on the driving gloves, great piece of marketing to millions of viewers.
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Old 12 May 2014, 01:12 AM   #4
Micha
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yes, that was a great race, came really down to the wire in the final minutes...
IWC signed a 3 year agreement with Mercedes that took effect January 1st. 2013...
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