Why does Panerai has terrible resale value VS Omega/IWC?

[Moondoggy]

Panerai were hot like around 2000’s I chased them and bought.

I still like some references however marketing/sales got the better of them big time, like really big time.

[John Ryan]

Good opportunity to buy what you like at the bottom of the market. Just be on the lookout for fakes. Panerai hasn’t done themselves any favors in that battle.

I’m on the hunt for a 442

[psifox]

I plan on adding a Panerai to my collection. This is a solid advice I would definitely consider.

[JenaG]

Love their watches, but when the company was as hot as a pistol, they shot themselves in the foot with too many repetitive designs that the average Watch Buyer couldn’t tell the difference from one to the other. This went on for years.

When it comes to omega and IWC in terms of resale, their values suck as well. Unless you have a snoopy or few other hot ones, they almost always take a 50% bath when you walk out the door.

[rolexjackson]

Originally Posted by JenaG

Love their watches, but when the company was as hot as a pistol, they shot themselves in the foot with too many repetitive designs that the average Watch Buyer couldn’t tell the difference from one to the other. This went on for years.

When it comes to omega and IWC in terms of resale, their values suck as well. Unless you have a snoopy or few other hot ones, they almost always take a 50% bath when you walk out the door.

You are not wrong here, buy what you love then it doesn’t matter. If you are buying new always get a discount and you are wise to find it on the secondary used.


Life is short, buy the watch.

[TheVision]

Thanks fellas! Bought a box/'23 papers bi tempo gmt from a reseller after I made this thread...was able to negotiage it down to $7k which I thought was a fair price since my AD has this in stock but only offering 10% max discount (and taxes on top!).

Will post pictures later..now off to find straps...lol. This will push my sub to the backseat for most summer since I love leather/rubber straps.

[funkright]

Originally Posted by TheVision

Thanks fellas! Bought a box/'23 papers bi tempo gmt from a reseller after I made this thread...was able to negotiage it down to $7k which I thought was a fair price since my AD has this in stock but only offering 10% max discount (and taxes on top!).

Will post pictures later..now off to find straps...lol. This will push my sub to the backseat for most summer since I love leather/rubber straps.

Yes after I picked up my PAM627, and proceeded to buy WAY WAY too many straps, my 116710LN often sits alone in the watch box

Enjoy your new watch

[2000-NJDEVILS]

To the OP -
For seriously competitive watch collectors, Panarai is not even a consideration for many reasons. I will give you five of them:
A - Lack of pedigree
B - Lack of an In-House movement
C - Blatant Use of lower echelon, cheap, non- Chronometer grade ebauche’s
D - No refinement on the design of the dial ( not exactly an AP dial)
E - Stallone himself (He who single-handedly made Panarai into a very big brand) no longer is seen wearing any Panarai
Therefore no demand on the secondary market for a $300 watch that MSRPed for $8500 (and is now languishing in EBAY stores) other than younger, uninformed buyers….
Good Luck!

[Saoirse32]

Originally Posted by 2000-NJDEVILS

To the OP -
For seriously competitive watch collectors, Panarai is not even a consideration for many reasons. I will give you five of them:
A - Lack of pedigree
B - Lack of an In-House movement
C - Blatant Use of lower echelon, cheap, non- Chronometer grade ebauche’s
D - No refinement on the design of the dial ( not exactly an AP dial)
E - Stallone himself (He who single-handedly made Panarai into a very big brand) no longer is seen wearing any Panarai
Therefore no demand on the secondary market for a $300 watch that MSRPed for $8500 (and is now languishing in EBAY stores) other than younger, uninformed buyers….
Good Luck!

I would say there is plenty to pick on with Panerai, as is with other brands, but your 5 points really miss the mark here…


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[rmwill]

My 111 has held value extremely well. ETA movement.

Originally Posted by 2000-NJDEVILS

To the OP -
For seriously competitive watch collectors, Panarai is not even a consideration for many reasons. I will give you five of them:
A - Lack of pedigree
B - Lack of an In-House movement
C - Blatant Use of lower echelon, cheap, non- Chronometer grade ebauche’s
D - No refinement on the design of the dial ( not exactly an AP dial)
E - Stallone himself (He who single-handedly made Panarai into a very big brand) no longer is seen wearing any Panarai
Therefore no demand on the secondary market for a $300 watch that MSRPed for $8500 (and is now languishing in EBAY stores) other than younger, uninformed buyers….
Good Luck!

[rmwill]

Omega holding value? Thats a funny one!

[rolexjackson]

I personally love the brand, I too have noticed that their pricing at retail is too much and the way to buy them is on the secondary market. I waited several years to purchase my carbotech sub, I had to wait for the one I wanted to come up used. Of course at the right price.


Life is short, buy the watch.

[dannyboy123]

I had a 112 for ages and got a 510. I think both are really nice watches. I don't wear mine that much anymore but can't see myself selling it.

I'm actually quite keen on the 40mm Radiomir, but not at anywhere close to MRSP. Every time I visit a boutique I walk off somewhat underwhelmed, the watches almost feel a bit cheap/plasticy - which they aren't, but despite being on the hunt for 2-3 years havnever come close to pulling the trigger.

[SOG DIVER]

Interesting watches.
However, for an interesting larger watch, with an 18K rotor, 3 barrels, and incredible accuracy under the waves: there is the Blancpain Fifty Fathoms.

Excepting the rare slightly older references, the FiftyFathoms are also under-appreciated but really tough-as-titanium watches. Only vintage Rolex really appreciates like gold in a falling barometer watch market.

[Mystro]

The Paneristis are still strong and a great fraternity not looking at their watches to flex with so monetary value is not the theme of Panerai core owners. (how unbelievably refreshing)
The Panerai look is unique, comfortable to wear and very durable. Fit and finish is excellent so their preowned price point is an extra bargain.


I don’t think resale value matters that much because if it did no one would be buying jewelry in general. Most don’t look at a luxury watch purchase as a “investment”. They one watch and move on with their life so retail purchases are all they know.

For the watch enthusiasts, buying Panerai on the 2nd hand market is where it is at and you won’t lose money. In fact, my Panerai watches are worth more now than when I purchased them. The premium models like those with Carbotech and in-house movements are holding their value extremely well IF you purchase them wisely. They take their first hit and then maintain that price point very well.

In general Panerai is like Omega with offering way too many models and even a budget line. This is great for the consumer with more choices and variations but limits their initial trade in value. IMO, you have to buy up models in both brands to get the best models and best movements inside.

[StanCho]

The fact that Panerai does not hold value for resale is great news, isn’t it? I got mine in mint condition with 7 yrs warranty remaining (meaning it was 1yr old) at 30% off from a bricks and mortar shop. Not great not terrible but I got my hearts desire and that is what matters most. Watches are anyway not a sane financial decision or topic.

BTW somebody counted Omega AT number of available iterations - 380.

[Bulldog72]

I think its a saturation issue. So many models that are so close in looks. Things tend to get lost in the fray. I still love them but understand they are what they are.

[Booth9999]

It’s a polarizing watch; you either like them or don’t. No maybe I can wear that…

[johnsonsxusfrt]

Omega and IWC are in the same boat as Panerai when it comes to resale on current new models. heck, go look at the blood bath on Pateks not named Nautilus or Aquanaut. or try selling a two tone Rolex sub, any yachtmaster, sea dweller, deep sea or ladies Rolex LOL!!

[Mrngrz46]

An omega bought new even with 10 % discount lose a lot of his value. Same goes with iwc and panerai.

Those watch need to be bought from secondary market. Full stop

[shaunylw]

Originally Posted by Mrngrz46

An omega bought new even with 10 % discount lose a lot of his value. Same goes with iwc and panerai.

Those watch need to be bought from secondary market. Full stop

Agreed. I would never pay retail new for an omega or IWC. I’ll buy it new grey and save thousands.


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[Llamathurst]

The last couple of PAMs I bought (pam01111, pam1109, pam01294) felt like cheap crap compared to the ones I bought pre-2015.

Took a serious bath on resale. The brand has screwed it's customers too many times and is nowhere worth the price point. I won't be going back.

[Lesnerelli23]

From what I’ve read about the brand I wouldn’t consider paying retail for any current product.

I like their design language quite a lot but as mentioned earlier in the thread, there’s been a lot of misstepping over the last decade which puts me off.

That said, I also don’t understand why older models don’t have a higher value. I actually believe a few models might increase in the future, regardless of what the brand does presently. Kind of like Tudor, they drop in value instantly but vintage pieces are soaring!

Example: I have the PAM00048 without double checking I want to say mine is from 2006 maybe. On the back it tells you there were only 1000 made that year, compare that to 30,000+ sub dates per year, seems rather collectible. Also, the 40mm size is fantastic. It maintains that presence which the brand is famous for because the dial is huge, I want to say the dial alone is about the same size as the dial+bezel on my sub date. Combine that with the block case design and you have a bold look even at 40mm. However, while appearing HUGE, it actually has the same footprint as my sub. And, with the lugs that curve down, it fits beautifully!

An added bonus is that the movement can be serviced by any good local watchmaker since it’s pre “in house” era. I can’t think of a better “value” watch. Limited production, reasonable price, great fit while maintaining the brand “look”, robust quality, 300m WR, and easy to service.

Of note, my journey to this illustrates how I feel about the “value”;

I bought an Omega PO from the OB. I paid MSRP at the time and was given a discount equal to the sales tax, so $6500 out the door. I liked the watch a lot but for too many reasons I became sick of it and wanted to swap it out for something else. The market had absolutely tanked on those at the time and I could only get $3k for it…. OUCH! Well I took the hit and bought a Black Bay Pro in its place, I never felt good about this downgrade so I was always on the lookout for a good trade.

I then had the opportunity to trade the Tudor for this Panerai and I didn’t pause for a second. I saw that original retail was around $6k for this model so it felt like more of a parallel to the Omega. That made me feel much better about the bath I took on that! BUT It just felt more special than the BB Pro.

It’s been a year now and I can’t see ever letting this one go. I’m excited to see where the market goes on it even though I don’t plan to sell it —just interesting. Best of all my daughter loves to borrow it and I have 0 worries about anything happening to it.


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[321Forever]

I've got a 118F (Ti Luminor Marina, tobacco dial, non-sandwich) for 17 years. I still wear it in rotation. Every couple of years I go to the Panerai boutique and get a strap or two. Freshens it up a lot.

I could probably sell it for almost what I paid for it? I think the resale value is also impacted by the more recent research into the brand history that Perezcope did.

[chrissimons]

"commit to melting down any watch with less than 300m water resistance."