stop whinging and boycott Rolex price increase

[baldyspoon]

What a mixed bag of replies I am not asking for quality, finish or materials to be changed I just think a price increase in the current climate is stupid and as others have said will push people to other brands with just as good and maybe better build quality for less money but just as good as Rolex

[toph]

http://www.christopherward.co.uk/def...FQsh3godjQW4DA

think its that

[Art 1]

I have no problem with what Rolex charges.

[Jack_23]

baldyspoon- I can understand your reasoning comparing the current economy with the increase of luxury goods as flawed. However, I hope that people who are turned off from the price increase DO SWITCH to another brand.

So the question is this:

Do you want your Rolex watch to decrease in value?

or

Do you want to see more people buying Timex's?

I would prefer to loose a few.

[lawrenceb]

Very simple, cut production.. RAISE the price.. = same margin.

Rolex can and will do raise the price and guess what? People will STILL buy Rolex watches.

Rolex makes a VERY high quality product.. they are in no danger of losing market share or having to give their products away.

2009 will bring the demise of MANY Rolex dealers along with MANY dealers of other brands of watches. In turn Rolex will open up company owned boutiques and further control the market/prices. So NOW is the time to buy.. the deals that are available now from dealers and in the secondary market will come to end and most probably wont see them again in their lifetime.

[CanuckRolex]

Originally Posted by mailman

In some cases, you can save money. Others have a good relationship with their AD's and can get a discount like this from buying BNIB from them.

It's safer to some because they know that they are getting piece of mind, buying the real thing from an AD with a two year warranty.

Sorry, not going to buy it.

The AD discount will still be a higher price than the price first quoted by the Grey market dealer. Sure they can discount, their intial price is ridiculous.

Just because you discount something doesn't mean it is cheaper than other options.

Ans most grey market dealers will offer the same warranty as any AD.

[Cato]

I'm not complaining. Rolex can charge whatever they want. I bet many of us will just own fewer Rolexes and perhaps more Omegas. Omegas seem to really be coming around as of late.

[teo]

A lot of other brands watches increase their prices too so its not only Rolex. eg. Panerai has huge increase too yet no one complain???

[mretzloff]

Originally Posted by cmr

patek and vc will custom make parts for your old watch to repair it. they care about all of their customers, not just the new ones.

Pateks and VCs also cost upwards of five times what a Rolex costs. Seriously...

If you gave Rolex $30,000 per watch, I'm sure they'd step up their service as well.

[cmr]

Originally Posted by mretzloff

Pateks and VCs also cost upwards of five times what a Rolex costs. Seriously...

If you gave Rolex $30,000 per watch, I'm sure they'd step up their service as well.

no they don't, i have already made the comparison between the vc overseas chrono and a daytona.
allan furman has the ss vc chrono at 12,000.00. i have seen many many people give that for an ss daytona.

[GradyPhilpott]

Originally Posted by cody p

thank goodness i'm satisfied just owning one. much less to think about

Really.

I've got mine. I don't really care what happens next.

[chenx15]

Originally Posted by baldyspoon

What a mixed bag of replies I am not asking for quality, finish or materials to be changed I just think a price increase in the current climate is stupid and as others have said will push people to other brands with just as good and maybe better build quality for less money but just as good as Rolex

rolex way more durable than pateks anytime but 20 to 30 times more expensive. Buds, lately rolex specially to most people who buy them are not about function it's about achieving what about the other 4.5 billion people in the world can't, to spend 5,000 dollars + for a watch and prove something.

if you just want a watch for time then buy the 15 dollars watch. you can ask most rolex owners here they don't even know what time it is they just love looking at their watches.

[MrCowboy99]

Originally Posted by GradyPhilpott

Really.

I've got mine. I don't really care what happens next.

Yep, you say that now. Hang around here, drink this kool-aid more and you will be like most of us with 3 or more in a very short time! A tin foil hat wont help either. The only pain will be from the wife or your credit card company

[GradyPhilpott]

Originally Posted by MrCowboy99

The only pain will be from the wife or your credit card company

You've got a point, but I have neither a wife nor credit cards.

There's one thing I came to realize as the watch bug bit deeper and deeper into my psyche.

If you want a Rolex, you've got to pay the price, whatever it is.

If you're not willing to pay the price, then no Rolex for you.

[mretzloff]

Originally Posted by cmr

no they don't, i have already made the comparison between the vc overseas chrono and a daytona.
allan furman has the ss vc chrono at 12,000.00. i have seen many many people give that for an ss daytona.

I'm talking about prices that are suggested by the manufacturers. The SS Daytona is not $12,000 list. Plus, that's one out of many watches.

My point is that you get what you pay for. If you want top of the line service, (most of the time) you need to pay top dollar.

[082013]

Originally Posted by cmr

when it gets old rolex will tell you to go buy a new watch.

I read recently, can't remember the exact details, about someone getting a repair/service on a circa 1965 model watch, so I don't think it is as black and white as them turning you away the day your watch turns 30 or whatever.

As for the reference to VC et al, do you have any idea what they will charge to make that out of production part for you? I would hazard a guess you would be looking at a few K.

[082013]

Originally Posted by frostie

Buying from an AD is much safer

If something goes wrong the AD will take care of it

Not if you are in any country except the USA. Everywhere else the warranty is with the watch, not the owner, so you have Rolex support for 2yrs from the date on the warranty whether it came from an AD or grey dealer.

[cmr]

Originally Posted by 082013

I read recently, can't remember the exact details, about someone getting a repair/service on a circa 1965 model watch, so I don't think it is as black and white as them turning you away the day your watch turns 30 or whatever.

As for the reference to VC et al, do you have any idea what they will charge you do make that out of production part for you? I would hazard a guess you would be looking at a few K.

the cost is hardly the point, the point is rolex will refuse to service your watch because they have no parts or don't want to be responsible for an exotic dial. they won't keep and or make parts as needed to service their old watches. i guess that doesn't matter to somebody that only keeps a watch for a short while. if they want to compete within the price range of the really high end watch companies (swatch) they will have to provide these services.

[ArizonaHD]

The global recession will create the boycott!

Look many people bought Rolex in my area that CANNOT AFFORD THEM, guys that make 40K / year pre boom as mortgage brokers, home builders, realtors then they had a 60-250K year(or two) were reckless with their money, Harleys, Boats, Cars and Rolex watches now they are broke with little to no income, they foolishly bought a house that was way to big and way too expensive thinking their cash flow would never end, and it was a "sure thing" to buy real estate. People who lived in these neighborhoods, saw their new neighbors with a lifestyle better than theirs not realizing that it was all leveraged, saw what their new neighbors paid for the house and then they took out a Home Equity loan so they too could finance a lifestyle that they could not otherwise afford. Now its payback time...

[ArizonaHD]

Originally Posted by cmr

the cost is hardly the point, the point is rolex will refuse to service your watch because they have no parts or don't want to be responsible for an exotic dial. they won't keep and or make parts as needed to service their old watches. i guess that doesn't matter to somebody that only keeps a watch for a short while. if they want to compete within the price range of the really high end watch companies (swatch) they will have to provide these services.

x 2

[buz-lh]

Originally Posted by CanuckRolex

Why are people lubing up and bending over to shop at AD's when they can go to any grey market dealer and get the same watch for almost 40% off.

I haven't seen any greys discounting 40% on anything , you won't find subs, GMTs, Daytonas, Milgauss at 40% off unless they are gold. And I think with the emergence of the Asian market and the fact that Daytonas, Milguass etc are not bringing the premiums they once were, the greys may have to raise prices on the whole line. I would think in the past, they have been willing to take smaller margins on some series because they knew they could make it up with the premium prices for the hard to get watches.

[mailman]

Originally Posted by CanuckRolex

Sorry, not going to buy it.

The AD discount will still be a higher price than the price first quoted by the Grey market dealer. Sure they can discount, their intial price is ridiculous.

Just because you discount something doesn't mean it is cheaper than other options.

Ans most grey market dealers will offer the same warranty as any AD.

I guess it just depends on the discount someone is getting from an AD. I know one that will discount 20% on most SS models, The Daytona and GV being the exception.

Then they'll ship out of state to avoid the tax, so the buyer is saving another 8.75% on top of the 20%

One question on the warranty from the grey dealer, In the unlikely event a warranty arises, do they send it back to Rolex for the work like an AD would, or do they have an in house person who does the work?

[baldyspoon]

Originally Posted by Jack_23

baldyspoon- I can understand your reasoning comparing the current economy with the increase of luxury goods as flawed. However, I hope that people who are turned off from the price increase DO SWITCH to another brand.

So the question is this:

Do you want your Rolex watch to decrease in value?

or

Do you want to see more people buying Timex's?

I would prefer to loose a few.

Not asking for decrease in value just asking for a freeze on prices as sheer madness in these current climates

[baldyspoon]

Originally Posted by chenx15

rolex way more durable than pateks anytime but 20 to 30 times more expensive. Buds, lately rolex specially to most people who buy them are not about function it's about achieving what about the other 4.5 billion people in the world can't, to spend 5,000 dollars + for a watch and prove something.

if you just want a watch for time then buy the 15 dollars watch. you can ask most rolex owners here they don't even know what time it is they just love looking at their watches.

I never metioned pateks so don't know where you got that from and spending 5000 dollars proves nothing in my books

[CanuckRolex]

Originally Posted by mailman

I guess it just depends on the discount someone is getting from an AD. I know one that will discount 20% on most SS models, The Daytona and GV being the exception.

Then they'll ship out of state to avoid the tax, so the buyer is saving another 8.75% on top of the 20%

One question on the warranty from the grey dealer, In the unlikely event a warranty arises, do they send it back to Rolex for the work like an AD would, or do they have an in house person who does the work?

It doesn't have to go back to Rolex to fix any minor issues. A watchmaker at Rolex is the same as a private watchmaker either way.

I really don't worry about who fixes the watch as long as it is fixed and I am not going to pay an additional $2000 so it gets sent back to Rolex.

It's like buying a car at a dealer rather than a private lot for $5000 more seeing it will be fixed in the dealers garage instead of a private shop.

It's just a waste of money.

[baxta69]

Originally Posted by KJacques

Your philosophy is exactly what Rolex is banking on. They hope people feed into their illusion of "exclusivity" to keep selling watches above their reasonable value. Comparing my submariners to an Omega Planet Ocean shows me that not only can Omega pull off a watch equal or better quality than my Submariners, but can do it at half the price. I know Omega is making a fine profit on their watch, so what Rolex is offering me above the cost of the P.O. is largely illusory.

Fine. Buy Omega and forget about Rolex then.

[nylawbiz]

I was watching the 2006 remake of Casino Royale last night. As many on here know, Omega bought major product placement in the movie, exemplified by James Bond's reply when he is asked by the leading lady whether his watch is a Rolex, to which he says, no its an Omega.

Even Omega acknowledges that Rolex is the standard of the "best" by which the vast majority of the public judge a watch. As long as Rolex can maintain that preception, they are in a class by themselves. 700,000 people every year confirm this. Powerful, powerful brand. If any manufacturer is in a osition to name their own price for their products, Rolex can. My two cents anyway.

Brian

[rpryan55]

Originally Posted by nylawbiz

I was watching the 2006 remake of Casino Royale last night. As many on here know, Omega bought major product placement in the movie, exemplified by James Bond's reply when he is asked by the leading lady whether his watch is a Rolex, to which he says, no its an Omega.

Even Omega acknowledges that Rolex is the standard of the "best" by which the vast majority of the public judge a watch. As long as Rolex can maintain that preception, they are in a class by themselves. 700,000 people every year confirm this. Powerful, powerful brand. If any manufacturer is in a osition to name their own price for their products, Rolex can. My two cents anyway.

Brian

Well said. I also thought that the lines "Rolex?" "No, Omega." in Casino Royale was evidence of Omega's insecurity, and I thought the fact that Omega paid to have that line placed int he movie was evidence of, as you say, the powerful, powerful branding that Rolex has done.

[greekbum]

They can increase there prices all they want the facts are dealers and grey market dealers and hobby watch flippers are sitting on more inventory than they had ever dreamed of.The holiday sales were horrible.Name your price and you will be sold a watch. Dont believe me try it.Flippers arent making any money and just like a falling stock when everyone wants out the price goes to levels you never thought.What is Rolex going to do to buy up all the watches for sal out there?SS Daytonas for 7500 on ebay gotta be getting attention.I say in mid 2009 you will see all the ss Daytonas you want in the low 6k range.SS Subs 2500-3k and so on.Look around is there really more demand than supply?I spoke too a very big watch dealer the other day he told me he is only taking consingment now he has too many watches and nothing is selling.I know many will disagree but this is my opinion.The bubble has busted so a 50-75% drop from the price top is only normal for now.

[nylawbiz]

Greekbum, as I posted earlier in this thread, out of the 700,000 or so annual purchasers of Rolexes, how many do you think would even consider buying used or gray market? I bet you can count the percentile on your fingers. Probably using just one hand. I believe that from Rolex's point of view, the secondary market is inconsequential to Rolex sales.