Rolex doesn’t care about SS supply problems

[18●20●22●▼●2●4●6]

This video is one of the most unreliable information...

Think about it; why would you trust Rolex's retail strategy from someone who doesn't even know any info on new releases?

Just enjoy the hunt from a few of the honest AD's...

Originally Posted by Zakalwe

I’d be surprised if he doesn’t.

The company is so monomaniacally secretive that even though nothing he revealed is Area-51 level top secret news, it’s still more than they’d choose to reveal publicly.

[Etschell]

Originally Posted by TswaneNguni

In my country there are no huge Rolex signs (Safety reasons,dangerous country) and all the ADs are small.Small display areas,just displaying a few watches.Most of the stock hidden.

Okay? That isnt indicative of the majority now is it. There are always exceptions.

[JVM]

A few years ago the entire Swiss watch industry was in serious trouble due to oversupply, so much do that several manufacturers bought back tens of thousands of pieces from dealers and destroyed them rather than see the product devalue to nothing. Most have not fully recovered and Rolex is an anomaly due to a tremendous brand and market share. Globally things are still uncertain at best and the current Rolex strategy is a prudent one. This is not a company that is planning in terms of fiscal quarters, but in decades. Too big to fail doomed a lot of companies and I don’t see Rolex falling into that trap to sell an extra hundred thousand stainless watches with their lowest margin to satisfy a niche group of whiners on internet watch forums. The reality is that much of the current demand wouldn’t exist if a Submariner dropped 20% in value when you wore it home from the store like in the good old days.

[MinMay]

Originally Posted by JVM

Too big to fail doomed a lot of companies and I don’t see Rolex falling into that trap to sell an extra hundred thousand stainless watches with their lowest margin to satisfy a niche group of whiners on internet watch forums.

+1 way too many whiners. These are more likely the same group who wanted to buy it but didn’t because they didn’t get 20% off back then. Now the watch appreciated in value, they want it for MSRP but can’t instead they whine about it.

And then there is another group who have no intention about buying a Rolex before because they knew it would depreciate in value but whine about not being able to buy one since it has gone up in value

I like Rolex approach even when I still can’t get the watch I want. Life is short. No need to get frustrated over a watch.

[brucethemanlee]

Originally Posted by bigblu10

why should rolex care about a bunch of whiners and crybabies on a watch forum who can't buy their coveted ss sport watches? As the title says they don't care. They march to the beat of their own drum.

+1

(of course, they can buy them - just not at MSRP! They just have to put up more cash!)

[fullofboats]

Originally Posted by JVM

A few years ago the entire Swiss watch industry was in serious trouble due to oversupply, so much do that several manufacturers bought back tens of thousands of pieces from dealers and destroyed them rather than see the product devalue to nothing. Most have not fully recovered and Rolex is an anomaly due to a tremendous brand and market share. Globally things are still uncertain at best and the current Rolex strategy is a prudent one. This is not a company that is planning in terms of fiscal quarters, but in decades. Too big to fail doomed a lot of companies and I don’t see Rolex falling into that trap to sell an extra hundred thousand stainless watches with their lowest margin to satisfy a niche group of whiners on internet watch forums. The reality is that much of the current demand wouldn’t exist if a Submariner dropped 20% in value when you wore it home from the store like in the good old days.

Best comment in the thread. Rolex is loving their current business situation - 100% capacity utilization, 5-10% annualized retail price appreciation and extreme brand loyalty. Rolex is a luxury brand - the entire point is to create scarcity or at least the perception of scarcity.

[eijiboy]

Rolex is trying to be like the yeezy or off white brand. You may like it or not but youll buy one because its hype due to low supply and many will not be able to buy it. Human want what they cant have. If rolex can slow down supply like the daytona ever since since i start to like watches they can do that to watches like subs and gmt. I remember back in early 2000 every rolex has discount except daytona due to being scarce and demand. So now rolex doing it to all of their ss sports. If they can do it to their daytona back then they can do it too to their ss sports. Now with this situation, rolex is attracting the wrong crowd. Now people who doesnt even like watches now buy one because its hype. I asked many ad all of them told me they be lucky to get one ss sports every shipment unlike back then they get at least 1 or 2 of ever models of ss


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[JR16]

Originally Posted by eijiboy

Rolex is trying to be like the yeezy or off white brand. You may like it or not but youll buy one because its hype due to low supply and many will not be able to buy it. Human want what they cant have. If rolex can slow down supply like the daytona ever since since i start to like watches they can do that to watches like subs and gmt. I remember back in early 2000 every rolex has discount except daytona due to being scarce and demand. So now rolex doing it to all of their ss sports. If they can do it to their daytona back then they can do it too to their ss sports. Now with this situation, rolex is attracting the wrong crowd. Now people who doesnt even like watches now buy one because its hype. I asked many ad all of them told me they be lucky to get one ss sports every shipment unlike back then they get at least 1 or 2 of ever models of ss


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Its a big world out there ... Rolex isn’t slowing down supply at all.. just dividing up the pie differently - more supply to Asia, less to everywhere else. They aren’t trying to be like yeezy or like anyone . They are doing what they do well and not getting internet bullied into foolishly ramping up supply only to end up in the situation many of their competitors found themselves in the past few years.


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[eijiboy]

Originally Posted by JR16

Its a big world out there ... Rolex isn’t slowing down supply at all.. just dividing up the pie differently - more supply to Asia, less to everywhere else. They aren’t trying to be like yeezy or like anyone . They are doing what they do well and not getting internet bullied into foolishly ramping up supply only to end up in the situation many of their competitors found themselves in the past few years.


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Funny you said asia getting more while some ad i talked to are in asia which said they be lucky to get one ss sports every shipment nowadays. So saying asia is getting more is quite the opposite of what they said . Look what yeezy and off white when fans know they will release small quantity people gather but when they know its general release they skip.


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[JR16]

Originally Posted by eijiboy

Funny you said asia getting more while some ad i talked to are in asia which said they be lucky to get one ss sports every shipment nowadays. So saying asia is getting more is quite the opposite of what they said . Look what yeezy and off white when fans know they will release small quantity people gather but when they know its general release they skip.


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There was recent export data posted somewhere here on TRF confirming what many of us have been hearing re: Asia... of course I’m sure there are still parts of Asia that are not seeing this increase.


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[eijiboy]

Originally Posted by JR16

There was recent export data posted somewhere here on TRF confirming what many of us have been hearing re: Asia... of course I’m sure there are still parts of Asia that are not seeing this increase.


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Lets just hope its true. But from my experience was not. I doubt rolex ss sports will suffer greatly if they increase the supply. Rolex has good value even before this supply and demand. This will weed out the true wis from the hypebeast.


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[exador]

Originally Posted by JR16

There was recent export data posted somewhere here on TRF confirming what many of us have been hearing re: Asia... of course I’m sure there are still parts of Asia that are not seeing this increase.

All those Americans getting watches isn’t helping the rest of the world either

[AK797]

Originally Posted by eijiboy

Funny you said asia getting more while some ad i talked to are in asia which said they be lucky to get one ss sports every shipment nowadays. So saying asia is getting more is quite the opposite of what they said . Look what yeezy and off white when fans know they will release small quantity people gather but when they know its general release they skip.


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All ADs are savvy enough to say they get low supply, why take the heat for bundling, profiling and favouring VIPs when they can put the blame on Rolex. And don't think for one second sleepy Rolex are anything like Off-White or any 21st century dynamic hypebeast, they have done nothing different for 100 years, they have just been positioned ideally to catch the eye of this perfect demand storm, just like sleepy Patek, both at the top of their game when so much new/SM money went looking for a home in the last 2/3 years.

[eijiboy]

Originally Posted by AK797

All ADs are savvy enough to say they get low supply, why take the heat for bundling, profiling and favouring VIPs when they can put the blame on Rolex. And don't think for one second sleepy Rolex are anything like Off-White or any 21st century dynamic hypebeast, they have done nothing different for 100 years, they have just been positioned ideally to catch the eye of this perfect storm, just like sleepy Patek, both at the top of their game when so much new/SM money went looking for a home in the last 2/3 years.

If that the case of getting same supply as before then why bother putting it in the back to sell it to vip? I mean if you know you are getting it ever shipment then why sell to your vip alone. Because if theres more they could sell it to walk in costumers. Its same money anyway. They do it because its scarce so they rather sell it people who spent money on their shop or sell it to the grey to get rid of sitting dj dd tt watches for bundle purchase and they do that because they have no idea when are they going to get one again so might as well make hey while the sun still shining. Copying 21st century brands are not bad. Its all good whatever works


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[teck21]

Originally Posted by eijiboy

Funny you said asia getting more while some ad i talked to are in asia which said they be lucky to get one ss sports every shipment nowadays. So saying asia is getting more is quite the opposite of what they said .

Asia as a whole is getting a lot more watches, not necessarily the ADs you know.

Plenty more ADs popping up in cities in Asia that previously never had one.





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[eijiboy]

Originally Posted by teck21

Asia as a whole is getting a lot more watches, not necessarily the ADs you know.

Plenty more ADs popping up in cities in Asia that previously never had one.





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Ohhh so ad in Philippines and japan is not included of getting more. Hmmmm ok lol


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[superstarmar]

Originally Posted by thesharkfactor

SS watches are going out the back door to greys, bundled with a load of undesirable pieces the AD struggles to sell. This is the real issue. Just one look at the grey market confirms it.

Have to agree with this for the most part ...
A select few still get theirs at msrp from AD’s.

[DD9506]

Thesharkfactor has hit the nail right in the middle and on the head. Sad times and the cynic in me wonders how many AD have share/ownership rights over some of the greys. Or the ADs family members do. Not unheard of.

[grimps]

Originally Posted by eijiboy

If that the case of getting same supply as before then why bother putting it in the back to sell it to vip? I mean if you know you are getting it ever shipment then why sell to your vip alone. Because if theres more they could sell it to walk in costumers. Its same money anyway. They do it because its scarce so they rather sell it people who spent money on their shop or sell it to the grey to get rid of sitting dj dd tt watches for bundle purchase and they do that because they have no idea when are they going to get one again so might as well make hey while the sun still shining. Copying 21st century brands are not bad. Its all good whatever works


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I've bought over 20 Rolex from the same local AD over the last 10 years , Ive bought Gold , professional , datejusts ect for family members and myself .
I was buying watches from that dealer when they had the Subs , GMTs ect sat in the case and couldn't get rid of them .
The last few years they've got the Pepsi and new Batman for me the first day it was released , they know I'll still be around when and if the hype dies down , they don't know that new customers would show the same loyalty so why would they sell them a hard to get piece

[challer]

Originally Posted by teck21

That’s exactly right, the gents buyer does not care about alternatives. They are buying Rolex, not the watch.


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Sure they do, they other watches in the case. Until recently, nearly everyone I knew had a Mercedes and a Rolex. Now I see other watch brands or they've given in and bought an Apple. If car companies, who have a far more complicated supply chain, can tolerate market ups and downs, Rolex easily can. The disregard for the customer is readily observed in other ways. Hot blue dials? Increase production of those? Nope, just white and black even though the cost is zero to them. Anyone who thinks Rolex has a miracle market intelligence engine, better than much larger luxury goods companies is putting Rolex on a pedestal.

[challer]

Originally Posted by Brew

I think this is where the Rolex marketing machine kicks in: The "general buyer" doesn't recognize any alternatives to Rolex. Maybe Omega, but not really.

If you don't think those jewelers are pushing what they do have - other brands - you'd be crazy.

[AK797]

Originally Posted by eijiboy

If that the case of getting same supply as before then why bother putting it in the back to sell it to vip? I mean if you know you are getting it ever shipment then why sell to your vip alone. Because if theres more they could sell it to walk in costumers. Its same money anyway. They do it because its scarce so they rather sell it people who spent money on their shop or sell it to the grey to get rid of sitting dj dd tt watches for bundle purchase and they do that because they have no idea when are they going to get one again so might as well make hey while the sun still shining. Copying 21st century brands are not bad. Its all good whatever works


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Supply is not the problem, having 30,50 even 100 people a day coming in and asking for a hot model is why they started hiding them, they could not keep saying these are not for the likes of you, believe me UK ADs were like war zones after Brexit in 16 when demand first shot up to everyones surprise and ADs didn't know what to do so were just rude and aggressive with naturally frustrated and shocked customers, many were regulars, so now they hide them to keep the peace and to give them out to who benefits the AD most. This all started in the UK and has now spread across the globe, so I've had a front row seat to every month of this hype for 3 years.

Even if Rolex cut supply by a whopping 20% that would only mean most ADs getting 2/3 less of each model a year, that makes barely a difference to the grey market, no the crazy grey prices we are seeing now is because demand has gone up by 4/5 times and keeps rising as prices/profitability rises in a typical hype spiral.

[Etschell]

Originally Posted by AK797

Supply is not the problem, having 30,50 even 100 people a day coming in and asking for a hot model is why they started hiding them, they could not keep saying these are not for the likes of you, believe me UK ADs were like war zones after Brexit in 16 when demand first shot up to everyones surprise and ADs didn't know what to do so were just rude and aggressive with naturally frustrated and shocked customers, many were regulars, so now they hide them to keep the peace and to give them out to who benefits the AD most. This all started in the UK and has now spread across the globe, so I've had a front row seat to every month of this hype for 3 years.

Even if Rolex cut supply by a whopping 20% that would only mean most ADs getting 2/3 less of each model a year, that makes barely a difference to the grey market, no the crazy grey prices we are seeing now is because demand has gone up by 4/5 times and keeps rising as prices/profitability rises in a typical hype spiral.

I love the hype. Keep hyping

[WatchLurv]

I know an AD in Asia (won't reveal where)... They get around 4 SS Sub-dates a month. They used to get a lot more.

Same story goes for some other ADs across the world, so supply problem? Sure. Demand gone up due to opportunistic B-class flippers? Sure. Does ADs want to still eat and bundle packages? Sure. Does AD care about the watch-enthusiast on a forum crying why "grey got so many and they dont even get offered 1 after waiting 2.5 years" and justify it by saying they "wear it in good health and wont flip it"? No :-)

[ashernoah]

Originally Posted by escobar144

As much as I want to complain about SS supply from Rolex, I was more intrigued by the explorer exhibit! I have been wondering for a while when they are gonna update the explorer line. Do we really think that rolex is gonna do something new to the explorer 2? Please god make them 40mm

Same here, this was most intriguing about the vid. EXP2 in 40mm w/ the orange hand would be money.


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[Calatrava r]

Why the notion that all the desirable SS sports watches are all backdoored with undesirable pieces to gray marketers by ADs persists here is really interesting to me. All the warranty cards are scanned at point of sale. Rolex has "buyers" all over the world secretly monitoring everything including displays. Clerks who underperform have their stores notified. Inventory is monitored in every AD in the world. For years, inventory which was sold was immediately replaced with the same models. Watches now being sold with plastic on are being bought by Rolex. The list goes on and on. One thing to be sure of, the Rolex watch AD distribution is one of the most tightly controlled and regulated industries. It is much easier now due to soaring demand and tight supplies. A new Daytona C shows up in plastic anywhere and Rolex is keenly aware of what was supplied, where and to whom. Want to lose your AD status fast backdoor the product. You will never have to worry about the problem again.

From an ADs stand point there is no benefit to selling a hard to get watches outside their customer base. Stupid and bad business. The people who spend who the big bucks on this stuff, the VIPs and serious collectors have to be able to get the coveted pieces at MSRP from an AD or they will go elsewhere. It is as simple as that.

Watches sold on-line represent a small number of the actual production at any given time. They are just more visible. Their products mostly comes from retail flippers who weighed the numbers and took the quick gain.

[eijiboy]

Originally Posted by AK797

Supply is not the problem, having 30,50 even 100 people a day coming in and asking for a hot model is why they started hiding them, they could not keep saying these are not for the likes of you, believe me UK ADs were like war zones after Brexit in 16 when demand first shot up to everyones surprise and ADs didn't know what to do so were just rude and aggressive with naturally frustrated and shocked customers, many were regulars, so now they hide them to keep the peace and to give them out to who benefits the AD most. This all started in the UK and has now spread across the globe, so I've had a front row seat to every month of this hype for 3 years.



Even if Rolex cut supply by a whopping 20% that would only mean most ADs getting 2/3 less of each model a year, that makes barely a difference to the grey market, no the crazy grey prices we are seeing now is because demand has gone up by 4/5 times and keeps rising as prices/profitability rises in a typical hype spiral.

Exactly my point. Who benefits the ad most are grey since they can unload most of the watches that are sitting for a while and get their money back or sell it to them at a mark up. Why sell it to walk in costumers who will buy and probably wont come back knowing they wont get another one ss watch any sooner so might as well take advantage of this one piece.

And remember daytona even before this craze and even before recession, early 2000 daytona always command price. Only daytona has $1000-2000 markp up. Why? Supply. If they can do it to daytona they can do it to their other watches as well.

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[MinMay]

Originally Posted by WatchLurv

I know an AD in Asia (won't reveal where)... They get around 4 SS Sub-dates a month. They used to get a lot more.

Same story goes for some other ADs across the world, so supply problem? Sure. Demand gone up due to opportunistic B-class flippers? Sure. Does ADs want to still eat and bundle packages? Sure. Does AD care about the watch-enthusiast on a forum crying why "grey got so many and they dont even get offered 1 after waiting 2.5 years" and justify it by saying they "wear it in good health and wont flip it"? No :-)

So true. These are the same buyers who had no intention in the past to buy a watch but only now since they see how much they’re selling for lol. How come they didn’t buy it when it was offered inside the display case before? Hmmmm. And now they cry about it knowing they won’t lose money if they buy it At MSRP. Hahaha.

Kudos to Rolex.

[AK797]

Originally Posted by WatchLurv

I know an AD in Asia (won't reveal where)... They get around 4 SS Sub-dates a month. They used to get a lot more.

Same story goes for some other ADs across the world, so supply problem? Sure. Demand gone up due to opportunistic B-class flippers? Sure. Does ADs want to still eat and bundle packages? Sure. Does AD care about the watch-enthusiast on a forum crying why "grey got so many and they dont even get offered 1 after waiting 2.5 years" and justify it by saying they "wear it in good health and wont flip it"? No :-)

This is the demand situation now but remember prices had to move up first to attract the flippers and then get into this spiral, and the cause was a change in demand, not supply, due to Brexit, Crypto, QE, Chinese relaxing gift laws, booming stockmarkets, all reasonable and rational reasons that we documented at the time in 16/17, and this included a very rare public admission from Rolex itself in late 17 that demand had surged and they could not supply it.

[AK797]

Originally Posted by eijiboy

Exactly my point. Who benefits the ad most are grey since they can unload most of the watches that are sitting for a while and get their money back or sell it to them at a mark up. Why sell it to walk in costumers who will buy and probably wont come back knowing they wont get another one ss watch any sooner so might as well take advantage of this one piece.

And remember daytona even before this craze and even before recession, early 2000 daytona always command price. Only daytona has $1000-2000 markp up. Why? Supply. If they can do it to daytona they can do it to their other watches as well.

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Daytona was restricted supply yes and has been for years, none of the others were, all demand led as per my previous posts, nothing to do with Rolex.

ADs have always given to greys in bundle deals, before the hype too, don't think anything has changed, they have the same supply from ADs, but now they get all the private flippers as well so it looks like they get everything straight from ADs but I'm sure the percentages are around the same as ever.