ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

BreezyMan · 20 October 2017, 08:22 PM

Well everyone is going crazy about Paul Newman’s Daytona...I think this is important to note This Daytona on Phillips auction block is way more important to the brand Rolex. Below is from Phillips and the link as well to view it. Pretty cool story for the guys who enjoy the brands history on a business level.

“Patrick Heiniger, born in Argentina in 1950, became CEO of the famed brand in 1992, its only 3rd CEO since its inception in 1905 following the footsteps of founder Hans Wilsdorf and his own father André Heiniger.

Sometimes it seems that one cannot escape one’s fate and even though Patrick Heiniger had studied law and set up his own firm in Geneva he joined Rolex in 1986 as sales director becoming CEO in 1992, a position he held until 2008.

Rolex as we know it today is the result of Patrick Heiniger’s vista and strategy. Desiring full production autonomy Heiniger went on a buying spree where Rolex started purchasing its core suppliers may they be movement, case or bracelet makers.

André, Patrick’s father once said “Rolex is not in the watch business, we are in the luxury business”. Using his father’s words as a starting point, Patrick devised a full-fledged strategy to make Rolex the luxury powerhouse we know today. It is also under his management that Rolex fully repositioned itself as a patron of sporting events and the arts.
Patrick Heiniger passed away in Monte-Carlo in 2013.

The present Daytona, owned and worn by the man who made modern Rolex the unrivaled powerhouse today is in fact “Mr Rolex’s Rolex”.

https://www.phillips.com/detail/ROLEX/CH080217/148

Simon_e · 20 October 2017, 08:26 PM

I would love that. Thankyou for telling us about it.
I think I will bid on it

BreezyMan · 20 October 2017, 08:33 PM

Quote:

Originally Posted by Simon_e

I would love that. Thankyou for telling us about it.
I think I will bid on it

Your welcome I know the people who appreciate this level of business success realize that it’s also the people behind the products that make it what it is. The rolex way

THC · 20 October 2017, 08:41 PM

Great post... after reading, I clicked on the rest of the items up for auction; also worth a look:

https://www.phillips.com/artist/5830/rolex

Art 1 · 20 October 2017, 09:17 PM

Interesting. Thanks.

traf · 20 October 2017, 10:32 PM

Very cool

Sent from my iPhone using Tapatalk

yannis · 20 October 2017, 11:02 PM

Some great pieces there on auction!

Chewbacca · 20 October 2017, 11:27 PM

That's a great opportunity.

I love how conservative the estimate is.

Thanks for sharing.

piratepress · 21 October 2017, 04:35 AM

Quote:

Originally Posted by THC

Great post... after reading, I clicked on the rest of the items up for auction; also worth a look:

https://www.phillips.com/artist/5830/rolex

Yep, some great watches there!

CharlesGenta · 21 October 2017, 04:51 AM

Thanks for sharing. Very good info.

GB-man · 21 October 2017, 05:05 AM

Wow! That would be a true wis piece to own. If only it would sell near the estimate?

Yuri.Popov · 21 October 2017, 06:19 AM

That auction is very diverse, i'm impressed!

20 October 2017, 08:22 PM	#1
BreezyMan "TRF" Member Join Date: Jan 2016 Location: San Diego, CA Watch: ROLEX DJ 1603 Posts: 337	yeah Newman’s Daytona is cool but this.... Well everyone is going crazy about Paul Newman’s Daytona...I think this is important to note This Daytona on Phillips auction block is way more important to the brand Rolex. Below is from Phillips and the link as well to view it. Pretty cool story for the guys who enjoy the brands history on a business level. “Patrick Heiniger, born in Argentina in 1950, became CEO of the famed brand in 1992, its only 3rd CEO since its inception in 1905 following the footsteps of founder Hans Wilsdorf and his own father André Heiniger. Sometimes it seems that one cannot escape one’s fate and even though Patrick Heiniger had studied law and set up his own firm in Geneva he joined Rolex in 1986 as sales director becoming CEO in 1992, a position he held until 2008. Rolex as we know it today is the result of Patrick Heiniger’s vista and strategy. Desiring full production autonomy Heiniger went on a buying spree where Rolex started purchasing its core suppliers may they be movement, case or bracelet makers. André, Patrick’s father once said “Rolex is not in the watch business, we are in the luxury business”. Using his father’s words as a starting point, Patrick devised a full-fledged strategy to make Rolex the luxury powerhouse we know today. It is also under his management that Rolex fully repositioned itself as a patron of sporting events and the arts. Patrick Heiniger passed away in Monte-Carlo in 2013. The present Daytona, owned and worn by the man who made modern Rolex the unrivaled powerhouse today is in fact “Mr Rolex’s Rolex”. https://www.phillips.com/detail/ROLEX/CH080217/148

20 October 2017, 08:26 PM	#2
Simon_e "TRF" Member Join Date: Dec 2011 Location: Berkshire,England Posts: 362	I would love that. Thankyou for telling us about it. I think I will bid on it __________________ Life is too short to wear anything but a Rolex.

20 October 2017, 11:02 PM	#7
yannis "TRF" Member Join Date: Nov 2008 Real Name: Yannis Location: Europe Watch: maniac Posts: 9,070	Some great pieces there on auction! __________________ Rolex Submariner 116610LV \| Tudor 79220N DSSD MEMBERS - OWNERS CLUB

21 October 2017, 05:05 AM	#11
GB-man 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 37,314	Wow! That would be a true wis piece to own. If only it would sell near the estimate? __________________

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20 October 2017, 08:41 PM	#4
THC 2024 SubLV41 Pledge Member Join Date: Jun 2013 Real Name: Tom Location: Mandeville La Watch: 126333 Posts: 10,659	Great post... after reading, I clicked on the rest of the items up for auction; also worth a look: https://www.phillips.com/artist/5830/rolex

20 October 2017, 09:17 PM	#5
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	Interesting. Thanks.

20 October 2017, 10:32 PM	#6
traf "TRF" Member Join Date: Apr 2014 Real Name: dave Location: miami Watch: me ride bikes Posts: 1,938	Very cool Sent from my iPhone using Tapatalk

20 October 2017, 11:27 PM	#8
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,112	That's a great opportunity. I love how conservative the estimate is. Thanks for sharing.

21 October 2017, 04:51 AM	#10
CharlesGenta "TRF" Member Join Date: May 2016 Location: Seattle Watch: Red Sub 1680 Posts: 345	Thanks for sharing. Very good info.

21 October 2017, 06:19 AM	#12
Yuri.Popov "TRF" Member Join Date: Jul 2015 Real Name: Yuri Location: New York Watch: Rolex Submariner C Posts: 1,224	That auction is very diverse, i'm impressed!

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