What’s the point?

[Maybelline]

Of Rolex making all of these cool sport model watches and then if you have cash in hand you can’t find one.

I stopped by my local AD last week the guy who’s real nice btw told me he only sees a few come in of each model yearly.
Such as Batman, hulk, Daytona’s, deepblues etc.

Really what’s the point just to keep prices high?

Or something else?

I’m not a watch expert and I only own one Rolex so maybe for me the answer is not so obvious.

[zaratsu]

The point is hype.

It gets people talking about Rolex, calling the stores, walking in to stores, complaining on forums, active trading on the used market for high prices ... All building that halo around Rolex.

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[Giangos]

Exclusivity!
That's the point.


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[Maybelline]

Wouldn’t they be better off selling more watches that can be seen out in the wild on people’s wrists??

[ras47]

Rolex has limited production capacity. Amping up the GMT production would mean cutting something else. Re-tooling would also cost Rolex both time and money.

[run23]

So we keep posting how much we really, really want these watches. Desire for something you can’t have is a strong force.

[gt0279a]

Originally Posted by ras47

Rolex has limited production capacity. Amping up the GMT production would mean cutting something else. Re-tooling would also cost Rolex both time and money.

1Million+ a year does not seem so limited.

[vinny84]

Remember the days you had to wait 2 years to receive your new Ferrari or pay over sticker on the used market?

Same exact concept.

[FTX I]

Supply can change again after Basel. Let's give it some time to find out.

[SeaDweller50]

Originally Posted by vinny84

Remember the days you had to wait 2 years to receive your new Ferrari or pay over sticker on the used market?

Same exact concept.

No. Lol.

[Token74]

This forum is getting crazy! Seriously guys, I doubt there is a conspiracy! Rolex could I'm sure increase production but that would likely involve significant risk in additional facilities etc. at a time when the Swiss watch industry is facing an uncertain future according to industry analysts.

They would be nuts to change what they are doing.

Rolex owe us nothing. They are not our friend. They are a commercial entity. We don't buy their watches because we are loyal to them, we buy them because we like them. We are no more their friend than they are theirs!

[vinny84]

Originally Posted by Ra_88

No. Lol.

Yeah same here lol. However, I have witnessed it by looking on the market and reading the Ferrari forums

Having said that, it’s not that way anymore it seems like

[RHJ]

Originally Posted by Maybelline

Wouldn’t they be better off selling more watches that can be seen out in the wild on people’s wrists??

Their goal is holding the brand value at the top, not to earn more! Earnings goes 100% in charity.

[EDL7]

Remember the days you had to wait 2 years to receive your new Ferrari

Hand made car..not a million units per year..
Rolex made em in the past for everyone....doesn't want to anymore..

[vinny84]

Originally Posted by EDL7

Hand made car..not a million units per year..
Rolex made em in the past for everyone....doesn't want to anymore..

Yes, exactly. They want to be the most exclusive brand on the market. If supply doesn’t increase soon then this is their new business model. Can’t see any other reason

[DantonIzzo]

Originally Posted by RHJ

Their goal is holding the brand value at the top, not to earn more! Earnings goes 100% in charity.

That's not true. Although Rolex is held by a non-profit trust, the 100% of profit doesn't go to charity. They reinvest in company with profits, executives still make millions, and like all other companies they also donate to charities.

[Xerxes77]

I don’t know watks the point but I think work better if we consider Rolex it’s number 1 on the watch brands who keep there value.

[Armyguy03]

Originally Posted by Ra_88

No. Lol.

[FTX I]

Originally Posted by Token74

This forum is getting crazy! Seriously guys, I doubt there is a conspiracy! Rolex could I'm sure increase production but that would likely involve significant risk in additional facilities etc. at a time when the Swiss watch industry is facing an uncertain future according to industry analysts.

Vince, I don't have data so this is just speculation, but what if they said well let's cut the SS supply, those suckers will think we're moving PM only, with that we'll sell the WG stock that's bothering us right now and then we throw SS versions that will sell greatly and we discontinue the problem. From now on it's their problem not ours and SS watches will show up again.

Old wham bam thank you maam kind of behaviour. Capitalism 101. Not saying that's what happened but think about it..

[Token74]

Originally Posted by FTX I

Vince, I don't have data so this is just speculation, but what if they said well let's cut the SS supply, those suckers will think we're moving PM only, with that we'll sell the WG stock that's bothering us right now and then we throw SS versions that will sell greatly and we discontinue the problem. From now on it's their problem not ours and SS watches will show up again.



Old wham bam thank you maam kind of behaviour. Capitalism 101. Not saying that's what happened but think about it..

It's possible Flávio, but not convinced. I suspect that PM does very very well in some markets, so is probably less of a problem than we may imagine.


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[FTX I]

Originally Posted by Token74

It's possible Flávio, but not convinced. I suspect that PM does very very well in some markets, so is probably less of a problem than we may imagine.


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[Maxy]

Originally Posted by Maybelline

Wouldn’t they be better off selling more watches that can be seen out in the wild on people’s wrists??

https://fablesofaesop.com/the-goose-...lden-eggs.html

Rolex is not here to make quick money and damage the brand. They think for next 20 years and plan stuff, sales, production numbers, etc.

[travisb]

They know exactly what they're doing. It can be frustrating for the masses with cash in hand, ready to go but look at the hype it's created. The brand is in more demand than ever.

[KrismanX]

Thrill of the hunt my friend. Supply and demand at work.

[yessir69]

Take a look at this.

https://sumo.com/stories/scarcity-marketing

[jets]

Originally Posted by Maybelline

Of Rolex making all of these cool sport model watches and then if you have cash in hand you can’t find one.

I stopped by my local AD last week the guy who’s real nice btw told me he only sees a few come in of each model yearly.
Such as Batman, hulk, Daytona’s, deepblues etc.

Really what’s the point just to keep prices high?

Or something else?

I’m not a watch expert and I only own one Rolex so maybe for me the answer is not so obvious.

I have nothing to contribute except to say you have the funniest avatar I have seen in YEARS.

[The Libertine]

Originally Posted by Token74

This forum is getting crazy! Seriously guys, I doubt there is a conspiracy! Rolex could I'm sure increase production but that would likely involve significant risk in additional facilities etc. at a time when the Swiss watch industry is facing an uncertain future according to industry analysts.

They would be nuts to change what they are doing.

Rolex owe us nothing. They are not our friend. They are a commercial entity. We don't buy their watches because we are loyal to them, we buy them because we like them. We are no more their friend than they are theirs!

Thank you.

It’s as if no one has ever had any trouble finding any other product for sale, and this problem is exclusive to Rolex.

[Wcdhtwn]

Originally Posted by ras47

Rolex has limited production capacity. Amping up the GMT production would mean cutting something else. Re-tooling would also cost Rolex both time and money.

Because they have 100 different DJ's in small sizes that end up sitting in AD's forever. Retooling would cost time and $$, but they'd be producing watches that actually sell. They should focus on how much they could make instead of how much retooling might cost.

[liuk3]

Hunger is the best gravy...

[Quailhunter]

I’ve worked in several Fortune 50 manufacturing companies and never seen a production line where we could just “dial up” production rates. Building substantially more items meant investing in additional facilities, machines, people, etc. We had to weigh that investment against the profit we would make on the additional sales and the risk that the demand would drop off and we would be left with excess capacity and major debt.