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Old 12 October 2018, 06:53 AM   #1
JParm
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Thoughts on when the next price increase in the US will be?

Just curious - obviously no one knows, but interested to see your thoughts!
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Old 12 October 2018, 07:07 AM   #2
ZOOK
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The day after I purchase the last Rolex watch I will ever buy.
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Old 12 October 2018, 07:07 AM   #3
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Hopefully soon and a lot.
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Old 12 October 2018, 07:10 AM   #4
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Here we go again...
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Old 12 October 2018, 07:14 AM   #5
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Rolex is in an interesting situation here.... obviously their current retail prices are lower than what the current consumer market would support. Logic dictates that one should raises prices....


However, the global economy is in a huge up swing. Rolex needs to price in a way where they are also desirable during the next down financial cycle. What’s that price?.... it’s difficult to tell. I remember back in 2008 rolexes were pretty cheap in the secondary market and AD stock was plentiful, just saying
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Old 12 October 2018, 07:34 AM   #6
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US dollar is still pretty strong, doubt we see a price increase anytime soon
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Old 12 October 2018, 07:38 AM   #7
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I guess it depends on currency and/or any new import tarrifs.

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Old 12 October 2018, 01:17 PM   #8
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The day after I purchase the last Rolex watch I will ever buy.
For me, given my luck it will probably be the day before I was originally going to buy! LOL
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Old 12 October 2018, 01:28 PM   #9
JParm
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Quote:
Originally Posted by envuks View Post
Rolex is in an interesting situation here.... obviously their current retail prices are lower than what the current consumer market would support. Logic dictates that one should raises prices....


However, the global economy is in a huge up swing. Rolex needs to price in a way where they are also desirable during the next down financial cycle. What’s that price?.... it’s difficult to tell. I remember back in 2008 rolexes were pretty cheap in the secondary market and AD stock was plentiful, just saying
Interesting thoughts on the global economy. Didn't Rolex just raise prices in the UK though? So is it more aligned to the global economy, or national economies?
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Old 12 October 2018, 02:10 PM   #10
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Interesting thoughts on the global economy. Didn't Rolex just raise prices in the UK though? So is it more aligned to the global economy, or national economies?
More aligned to the global economy. Weak GBP meant they had to adjust it twice...The ADs still proclaiming to be the cheapest in the world. Laughable cronies of Aurum Group.
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Old 12 October 2018, 02:54 PM   #11
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Rolex needs to increase the price based according to the market. If people are willing to pay 20K for a Daytona, then price it to eliminate the waitlist and people can actually go in the store to check them out.
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Old 12 October 2018, 02:59 PM   #12
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More aligned to the global economy. Weak GBP meant they had to adjust it twice...The ADs still proclaiming to be the cheapest in the world. Laughable cronies of Aurum Group.
its one of the cheapest retail price places to buy in the world (paying in USD at least) and with a VAT refund its even better. Not sure what Aurum group has to do with anything, and im not of fan of them anyway. Its just math.

Maybe Australia is cheaper as i have heard, but they have stock issues as well.
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Old 12 October 2018, 03:03 PM   #13
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US $ is very strong and the stock market just dropped over 5%. Two strong indicators that Rolex should not be raising prices.
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Old 12 October 2018, 06:54 PM   #14
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its one of the cheapest retail price places to buy in the world (paying in USD at least) and with a VAT refund its even better. Not sure what Aurum group has to do with anything, and im not of fan of them anyway. Its just math.

Maybe Australia is cheaper as i have heard, but they have stock issues as well.
This was back in 2017 when they weren't discounting on anything, and the same attitude has persisted since the Brexit and being "told" they were the cheapest, I found savings many other places. So whilst they were thinking they're the cheapest, I was able to lock in 10,15,20% off on certain models they wouldn't move an inch on - And this was before the cut of supply of stock and where it was still possible to find a SS Sub on display. How are/were they still the cheapest then? Laughable to say the least. Must just be the jokers in the London stores... I didn't find the same attitude in the rest of the country. The further up north, the nicer the attitude.
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