Lee Westwood - R2D Champ - Summer Edition

[GS93108]

Lee is now the Race 2 Dubai champ, for the 3rd time. A nicer guy you couldn't wish to meet and a great AP ambassador too.

He was wearing his ROO Summer Edition, which really makes me nostalgic for mine.

Well done Lee, well done AP.

[Token74]

Originally Posted by GS93108

Lee is now the Race 2 Dubai champ, for the 3rd time. A nicer guy you couldn't wish to meet and a great AP ambassador too.

He was wearing his ROO Summer Edition, which really makes me nostalgic for mine.

Well done Lee, well done AP.

Very cool watch. And a top bloke, really hope he snags a Major before he finishes.


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[Jp28]

https://ichef.bbci.co.uk/onesport/cp...esty_getty.jpg

[Vivalas]

He always seems a lovely fella. Congrats to him :-)

[AshAP]

I was watching the golf and when he put that on I was trying to work out what it was and I didn’t even consider that it might be a SE. I thought it must be a custom dial.


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[dauster]

what I really want to know if why he never wears any other APs. he has been wearing the ROO summer edition for years.

Ian Poulter on the other hand wears all the great ceramic pieces and switches a lot. Does that maybe mean they get access but have to pay for the watches or do they get them free?

[GS93108]

Originally Posted by dauster

what I really want to know if why he never wears any other APs. he has been wearing the ROO summer edition for years.

Ian Poulter on the other hand wears all the great ceramic pieces and switches a lot. Does that maybe mean they get access but have to pay for the watches or do they get them free?

He does wear other ROO's, but I've not seen him wear any RO's, but he definitely likes the SE, that's for sure.

They definitely don't get all of them free, but of course they get some free and they are all VVVVVVVVVVVVVVVVVVVVVVVVIP's, so ahead of us in the queue for new models.

[edo]

They must get all the pieces for free + extra cash... and even if they give them 5 watches a year including hottest ceramic models it is peanuts for all marketing they do...

Or top golf players are not influencers like some others... reality stars and some other sport celebrities get enought money for one instagram post to buy few RO tourbillons. One post, one day of work... and here we speak about whole year of marketing and watches on wrists during biggest tournements...

[dauster]

Originally Posted by edo

They must get all the pieces for free + extra cash... and even if they give them 5 watches a year including hottest ceramic models it is peanuts for all marketing they do...

Or top golf players are not influencers like some others... reality stars and some other sport celebrities get enought money for one instagram post to buy few RO tourbillons. One post, one day of work... and here we speak about whole year of marketing and watches on wrists during biggest tournements...

good point - especially Ian Poulter is always on IG and social media - I honestly have not seen Lee Westwood ever wear a different AP than the summer one and I watch a lot of golf but maybe I missed something.

[GS93108]

Originally Posted by edo

They must get all the pieces for free + extra cash... and even if they give them 5 watches a year including hottest ceramic models it is peanuts for all marketing they do...

Or top golf players are not influencers like some others... reality stars and some other sport celebrities get enought money for one instagram post to buy few RO tourbillons. One post, one day of work... and here we speak about whole year of marketing and watches on wrists during biggest tournements...

I'm sure it's dependant upon the individual endorsement deals. Westwood and Poulter have been long time AP ambassadors and I'm sure they have completely different deals to the newest players that have been added to AP's team. Let's not forget that the AP golf team is now 20+ players.

I'm sure that 'within reason' the players get what they want, but I doubt that means free run of the entire range.

As always, I may well be wrong...

[GS93108]

Originally Posted by dauster

good point - especially Ian Poulter is always on IG and social media - I honestly have not seen Lee Westwood ever wear a different AP than the summer one and I watch a lot of golf but maybe I missed something.

Westy wears his 'ambassador' white ceramic cased ROO often, and I also recall seeing him with a Schumacher or Barrichello or similar. But again, he does like his SE.

[dauster]

Originally Posted by GS93108

I'm sure it's dependant upon the individual endorsement deals. Westwood and Poulter have been long time AP ambassadors and I'm sure they have completely different deals to the newest players that have been added to AP's team. Let's not forget that the AP golf team is now 20+ players.

I'm sure that 'within reason' the players get what they want, but I doubt that means free run of the entire range.

As always, I may well be wrong...

you are probably right and btw I did see victor hovland wearing the SS skeleton when he won in puerto rico.

[GS93108]

Originally Posted by dauster

you are probably right, but I did see victor hovland wearing the SS skeleton when he won in puerto rico.

I missed that, very cool to see a player with the skeleton. However, I think Hovland is a super star in the making. I'm not saying that other AP team members aren't, but Hovland certainly is and I bet his deal reflects that.

From my perspective, I love seeing the players wearing their AP's and it's cool to see them chop and change between the models in their collection.

[dauster]

Originally Posted by GS93108

I missed that, very cool to see a player with the skeleton. However, I think Hovland is a super star in the making. I'm not saying that other AP team members aren't, but Hovland certainly is and I bet his deal reflects that.

From my perspective, I love seeing the players wearing their AP's and it's cool to see them chop and change between the models in their collection.

very true, he is super impressive. I saw him in 2019 at the US open at Pebble Beach when he was still an amateur - he played like a veteran. I think this was actually the last tournament before he turned pro.

EDIT: btw all Tiger is ever wearing is his deep sea diver from Rolex and we all know he could buy/ get the entire Rolex catalogue 100x times over - it's probably also depended if players care about getting the latest watches or just wearing whatever they get and satisfies the sponsors.

[edo]

Originally Posted by dauster

very true, he is super impressive. I saw him in 2019 at the US open at Pebble Beach when he was still an amateur - he played like a veteran. I think this was actually the last tournament before he turned pro.

EDIT: btw all Tiger is ever wearing is his deep sea diver from Rolex and we all know he could buy/ get the entire Rolex catalogue 100x times over - it's probably also depended if players care about getting the latest watches or just wearing whatever they get and satisfies the sponsors.

That is also true... it is sponsors job to manage that his ambassador wears latest or the model they want to market...

From the company perspective, Rolex done it in a best possible way with Roger Federer... from Daydates, Wimbledon Datejusts, Daytonas, GMT Batman with jubilee... always on point... and his personal collection among these modern is full on vintage pieces...

On other hand, IWC made a number of limited edition associated with his name, but Lewis Hamilton can't wait to be outside of track and F1 events to wear some Rolex, AP, PP watches... at one point his deal included social media posts, so he blurred wrist on his personal pics with PPs and APS on them...

[GS93108]

I've not noticed the players wearing 'current' or 'new' watches, the only one I can remember from this year is Tyrrell Hatton who was wearing the new ceramic and gold ROO. Most other players that I remember seeing on TV were wearing 'older' items.

Also, just to add to the 'they probably get anything they want' theory, I was fortunate enough to play a round of golf last year with Danny Willett, Masters Champ in 2016. He told me that AP made a green face Royal Oak as a special edition model, limited production, for some dealer/region and he though it would be cool to get one to symbolise his Masters victory...he couldn't get one! I'm sure that's because it was already fully allocated and sold out, but even so, if ever there was an AP golfer that deserved a green model then it was Danny.

[dauster]

Originally Posted by GS93108

I've not noticed the players wearing 'current' or 'new' watches, the only one I can remember from this year is Tyrrell Hatton who was wearing the new ceramic and gold ROO. Most other players that I remember seeing on TV were wearing 'older' items.

Also, just to add to the 'they probably get anything they want' theory, I was fortunate enough to play a round of golf last year with Danny Willett, Masters Champ in 2016. He told me that AP made a green face Royal Oak as a special edition model, limited production, for some dealer/region and he though it would be cool to get one to symbolise his Masters victory...he couldn't get one! I'm sure that's because it was already fully allocated and sold out, but even so, if ever there was an AP golfer that deserved a green model then it was Danny.

true, very true - I guess the truth is somewhere in the middle. I am sure danny could have demanded a one of a kind AP but I doubt he spends nearly as much at AP as conkers or horoloupe.

Bubba watson on the other hand has one of the hottest RMs in the watch game bearing his name - I m sure he gets at least his own model for free.

[edo]

Their endorsement deals are done in a way that they must know exact amount of $, number of goods (in this case free watches) they get, minimal number of sponsored events they must attend, commercials, shootings, social media posts etc etc...

And like any business, someone do it properly and by the contract, someone always ask for more (and when we speak about biggest stars they are rarely refused), someone really connect with brand and do extra effort to promote and someone needs to be pushed to deliver agreed deal...

[TankTom]

Originally Posted by GS93108

Lee is now the Race 2 Dubai champ, for the 3rd time. A nicer guy you couldn't wish to meet and a great AP ambassador too.

He was wearing his ROO Summer Edition, which really makes me nostalgic for mine.

Well done Lee, well done AP.

Lee Westwood actually won a golfing tournament?!?! And I thought Covid-19 was a surprise...

[GS93108]

Originally Posted by TankTom

Lee Westwood actually won a golfing tournament?!?! And I thought Covid-19 was a surprise...

Ouch, that's mean :)

He didn't actually win the tournament, he won the order of merit, second in the tournament.