New Panerai pricing

[shammad10]

I bought a new Submersible Bianco (PAM1223) in January for around £7000 from the boutique in London. At the time I thought it was a lot of money and the same price of a submariner at retail- but hey good luck trying to get a sub at retail and it was a great watch.

The new releases this week had me impressed and thinking about a new 44mm submersible e-steel….Then I looked at the price.

£9300 MSRP in the UK. What are they thinking with that pricing?

That surely takes it way out of range of most people looking for a tool dive watch. It’s almost double the price of a new omega seamaster on a rubber strap. £2k more than a rolex submariner, 3x the price of a Pelagos etc etc.
How are they justifying this? From what I can see, they are cost cutting with undecorated movements and closed casebacks etc.

What do others think about this?