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masterp07 · 20 December 2019, 02:35 AM

Just announced price increase coming. Not announced what percentage but should be in effect Jan 1st.

harvey · 20 December 2019, 02:53 AM

Really?!

Jona · 20 December 2019, 02:54 AM

USA or UK? I've seen articles about UK, but not USA.

masterp07 · 20 December 2019, 02:56 AM

Us

Mystro · 20 December 2019, 02:57 AM

Source of intel?

Catatafish · 20 December 2019, 03:15 AM

It seems daunting that Rolex would set an unique pricing structure for every single country (or currency) that has an AD there. Wouldn't it make more sense for them to set the MSRP in the Swiss Franc and each country would index against that number once a year based on conversion rates?

David5807 · 20 December 2019, 03:17 AM

Quote:

Originally Posted by Jona

USA or UK? I've seen articles about UK, but not USA.

I read that this was just for the UK market, am I wrong?

beshannon · 20 December 2019, 03:28 AM

Quote:

Originally Posted by masterp07

Just announced price increase coming. Not announced what percentage but should be in effect Jan 1st.

Thanks

Billfish · 20 December 2019, 03:34 AM

My AD which has roughly 12 locations told me yesterday that there has been talk of increased pricing targeted for 1st quarter 2020

DoctorA · 20 December 2019, 03:35 AM

Is that another “my AD said” thread??
I guess we’ll know in less than two weeks

fluffybunny · 20 December 2019, 03:35 AM

I've been quoted 7% by my AD...

Dr. Robert · 20 December 2019, 03:38 AM

3 things in life that are guaranteed......death, taxes & Rolex price increases.

904VT · 20 December 2019, 04:08 AM

Quote:

Originally Posted by Catatafish

It seems daunting that Rolex would set an unique pricing structure for every single country (or currency) that has an AD there. Wouldn't it make more sense for them to set the MSRP in the Swiss Franc and each country would index against that number once a year based on conversion rates?

IMO only would make sense if you wanted to give up complete control of your currency translations as a company. By being a price setter rather than price taker Rolex can make sure MRSPs don't fluctuate wildly in some less than ideal currency markets.

BTW a global price increase along with decreased HK/Chinese demand, means 2020 will look a lot like 2016 again imo

dcash0615 · 20 December 2019, 04:37 AM

I normally don’t like to speculate on these price increase threads, but this one appears to be credible. Price increase is coming 1/1/20 for the USA. My AD received an email today from Rolex USA stating a price increase. Rolex didn’t say the amount. Just said prices are going up. New price lists will come the day before. I suspect 3-5% on PM models and 7-10% on SS models. We will see.

TswaneNguni · 20 December 2019, 04:51 AM

Price increase,value of your collection goes up .Be happy!

ArtNouveau · 20 December 2019, 04:52 AM

There hasn’t been a US price increase in almost a decade(?). I think they certainly could increase prices 10% or so without decreasing sales at all. I don’t think they give a rat’s arse about grey prices either.

lamnyc · 20 December 2019, 05:11 AM

Freaking hell. Have to shell out even more money!

SwedishPar · 20 December 2019, 05:15 AM

Interesting.

The ones claiming their local US AD have confirmed the raise,do you mind sharing where you are located if you do not wish to out the dealers name?

Mine say"Only rumours" We have no official knowledge of such....

Yellowfury · 20 December 2019, 05:44 AM

considering there were people on this forum actually wishing there was a price increase i'm not surprised. a price increase is a "good" way to squeeze out the greys. I wish there wouldn't be an increase since it's also a bigger squeeze on regular customers at the AD (and maybe i'll be looking at a new addition next year).

ArtNouveau · 20 December 2019, 01:42 PM

My AD also says there will be an increase but they don’t know how much yet amd price list won’t be announced until the day before most likely.

watchmework · 20 December 2019, 01:50 PM

jrs146 · 20 December 2019, 01:56 PM

My AD knows more than your AD!

Flyfisher · 20 December 2019, 01:59 PM

At least AD's won't have to waste time repricing their inventory.

There is none.

Fish220sr@aol.com · 20 December 2019, 02:00 PM

If indeed a price increase is on the way-who really cares among the average Rolex buyer? Let's be real.Thanks for the info.Now if Rolex would increase supply...

tkc324 · 20 December 2019, 02:34 PM

Price increase on watches that are not available to general public... ok

Ny325 · 20 December 2019, 02:52 PM

Usually around 3%- 7% depending on the model. This is the norm for Rolex.

Jona · 20 December 2019, 02:56 PM

Quote:

Originally Posted by TswaneNguni

Price increase,value of your collection goes up .Be happy!

I am happy to have the watches in my collection irrespective of MSRP, perceived Internet hype value, etc. Life isn't always about money. I am retired and live off SS and some investments. My watches are not part of that equation.

CivilBen · 20 December 2019, 03:03 PM

I visited an AD today in So Cal looking for a Red Grape OP or a Rhodium DJ (no luck). The AD said he had no idea when he would get one in but that I should buy if I run across it somewhere else because there was a 7% increase coming in January 1.

Roli4life · 20 December 2019, 03:08 PM

Until we have a real source this equals up to FAKE NEWS!

Kyle3130 · 20 December 2019, 03:22 PM

20 December 2019, 02:35 AM	#1
masterp07 "TRF" Member Join Date: Jul 2017 Location: United States Posts: 14	Price increase coming Jan 1st Just announced price increase coming. Not announced what percentage but should be in effect Jan 1st.

20 December 2019, 03:35 AM	#10
DoctorA "TRF" Member Join Date: Oct 2017 Location: USA Posts: 6,545	Is that another “my AD said” thread?? I guess we’ll know in less than two weeks __________________ Wear the watch you like, not the one they tell you to wear!

20 December 2019, 03:38 AM	#12
Dr. Robert 2024 SubLV41 Pledge Member Join Date: Dec 2009 Real Name: Bob Location: U.S.A. Watch: 1655 Posts: 63,970	3 things in life that are guaranteed......death, taxes & Rolex price increases. __________________ Founder & Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

20 December 2019, 04:37 AM	#14
dcash0615 2024 Pledge Member Join Date: Jan 2007 Real Name: Dave Location: CA Watch: es Posts: 4,394	I normally don’t like to speculate on these price increase threads, but this one appears to be credible. Price increase is coming 1/1/20 for the USA. My AD received an email today from Rolex USA stating a price increase. Rolex didn’t say the amount. Just said prices are going up. New price lists will come the day before. I suspect 3-5% on PM models and 7-10% on SS models. We will see. __________________ Instagram @dcash0615 2FA security active

20 December 2019, 05:44 AM	#19
Yellowfury "TRF" Member Join Date: Oct 2019 Location: Silicon Valley Watch: 124060 Posts: 298	considering there were people on this forum actually wishing there was a price increase i'm not surprised. a price increase is a "good" way to squeeze out the greys. I wish there wouldn't be an increase since it's also a bigger squeeze on regular customers at the AD (and maybe i'll be looking at a new addition next year). __________________ 114060 \| 126710BLNR \| 224270

20 December 2019, 02:53 AM	#2
harvey "TRF" Member Join Date: Apr 2008 Location: rolexforums.com Posts: 5,426	Really?!

20 December 2019, 02:54 AM	#3
Jona Banned Join Date: May 2019 Location: USA Watch: 116618LN Posts: 1,399	USA or UK? I've seen articles about UK, but not USA.

20 December 2019, 02:56 AM	#4
masterp07 "TRF" Member Join Date: Jul 2017 Location: United States Posts: 14	Us

20 December 2019, 02:57 AM	#5
Mystro 2024 SubLV41 Pledge Member Join Date: Dec 2009 Real Name: The Mystro ;) Location: Central Pa. Posts: 15,457	Source of intel?

20 December 2019, 03:15 AM	#6
Catatafish 2024 SubLV41 Pledge Member Join Date: Aug 2019 Real Name: Todd Location: Memphis, TN USA Watch: Sub 126610LV Posts: 209	It seems daunting that Rolex would set an unique pricing structure for every single country (or currency) that has an AD there. Wouldn't it make more sense for them to set the MSRP in the Swiss Franc and each country would index against that number once a year based on conversion rates?

20 December 2019, 03:34 AM	#9
Billfish "TRF" Member Join Date: Oct 2019 Real Name: Andrew Location: Jupiter,FL Watch: Sub 41 Date, Panda Posts: 478	My AD which has roughly 12 locations told me yesterday that there has been talk of increased pricing targeted for 1st quarter 2020

20 December 2019, 03:35 AM	#11
fluffybunny "TRF" Member Join Date: May 2014 Location: Earth Posts: 254	I've been quoted 7% by my AD...

20 December 2019, 04:51 AM	#15
TswaneNguni "TRF" Member Join Date: Feb 2008 Real Name: Chris Location: . Watch: Daytonas/Subs/GMTs Posts: 12,609	Price increase,value of your collection goes up .Be happy!

20 December 2019, 04:52 AM	#16
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 5,340	There hasn’t been a US price increase in almost a decade(?). I think they certainly could increase prices 10% or so without decreasing sales at all. I don’t think they give a rat’s arse about grey prices either.

20 December 2019, 05:11 AM	#17
lamnyc "TRF" Member Join Date: Dec 2008 Location: nyc Posts: 1,762	Freaking hell. Have to shell out even more money!

20 December 2019, 05:15 AM	#18
SwedishPar Banned Join Date: Nov 2019 Location: Virginia Posts: 47	Interesting. The ones claiming their local US AD have confirmed the raise,do you mind sharing where you are located if you do not wish to out the dealers name? Mine say"Only rumours" We have no official knowledge of such....

20 December 2019, 01:42 PM	#20
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 5,340	My AD also says there will be an increase but they don’t know how much yet amd price list won’t be announced until the day before most likely.

20 December 2019, 01:50 PM	#21
watchmework "TRF" Member Join Date: Jun 2017 Location: DC Watch: 126710BLRO, 116600 Posts: 7,869

20 December 2019, 01:56 PM	#22
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,823	My AD knows more than your AD! __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

20 December 2019, 01:59 PM	#23
Flyfisher "TRF" Member Join Date: Dec 2007 Location: Mid Atlantic Posts: 237	At least AD's won't have to waste time repricing their inventory. There is none.

20 December 2019, 02:00 PM	#24
Fish220sr@aol.com "TRF" Member Join Date: Jun 2018 Location: Huntington,NY Posts: 87	If indeed a price increase is on the way-who really cares among the average Rolex buyer? Let's be real.Thanks for the info.Now if Rolex would increase supply...

20 December 2019, 02:34 PM	#25
tkc324 "TRF" Member Join Date: Sep 2009 Real Name: Tom Location: Chi town Watch: Daytona AP DD Sub Posts: 3,717	Price increase on watches that are not available to general public... ok

20 December 2019, 02:52 PM	#26
Ny325 "TRF" Member Join Date: Oct 2019 Location: Traffic Watch: DW-5600BB Posts: 2,889	Usually around 3%- 7% depending on the model. This is the norm for Rolex.

20 December 2019, 03:03 PM	#28
CivilBen "TRF" Member Join Date: Dec 2016 Location: S California Watch: Rolex Explorer II Posts: 18	I visited an AD today in So Cal looking for a Red Grape OP or a Rhodium DJ (no luck). The AD said he had no idea when he would get one in but that I should buy if I run across it somewhere else because there was a 7% increase coming in January 1.

20 December 2019, 03:08 PM	#29
Roli4life "TRF" Member Join Date: Dec 2018 Posts: 1,079	Until we have a real source this equals up to FAKE NEWS!

20 December 2019, 03:22 PM	#30
Kyle3130 2024 Pledge Member Join Date: Aug 2013 Location: Oklahoma Posts: 1,960	__________________

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