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Liga · 15 April 2021, 11:00 PM

Have a read about Apple's take over of the industry

https://amp.scmp.com/magazines/style...piece-heritage

samson66 · 15 April 2021, 11:09 PM

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

turkeysub93 · 15 April 2021, 11:10 PM

Hoopla and nothing more...

MONTANTK · 15 April 2021, 11:11 PM

Apple Watch and Rolex are not even in the same market. I’d be willing to bet that 95% of Apple Watch sales are to people who either can’t afford a Rolex or have no interest in watches

CalAlumnus · 15 April 2021, 11:11 PM

A Rolex/AP/Patek/Omega is a completely different product from an Apple Watch. I’d be shocked if any owners of high-end Swiss mechanical watches genuinely replace them with an Apple Watch.

Swiss mechanical watches are bought as career milestone gifts, or heirlooms, or jewelry. No one buys an Apple Watch for those reasons.

1665fan · 15 April 2021, 11:13 PM

Hilarious.....

D007 · 15 April 2021, 11:13 PM

You can’t compare apples to oranges

watchwatcher · 15 April 2021, 11:13 PM

Oh no. Well, I guess I should dump all my watches and get an Apple watch.

Thanks for the heads up, OP.

PA Zu · 15 April 2021, 11:14 PM

Until DavidSw has a $34K Apple watch, I call BS.

Computantis · 15 April 2021, 11:15 PM

Quote:

Originally Posted by D007

You can’t compare apples to oranges

Or Apple to Rolex for that matter

EEpro · 15 April 2021, 11:16 PM

I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want.

Stan Cooper · 15 April 2021, 11:18 PM

I don't buy it; they're completely different markets.

CastorKrieg · 15 April 2021, 11:19 PM

Quote:

Originally Posted by EEpro

I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want.

It's mostly killing the sub-1000$ pieces, all your Fossil or fashion watches. Fossil group is largely toast at this point.

911991 · 15 April 2021, 11:19 PM

Quote:

Originally Posted by samson66

Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

I agree, I will believe it when the Apple store tells me there is a list for an Apple Watch and a 2 year waiting period

afmars · 15 April 2021, 11:20 PM

This is hilarious.

Lemieux66 · 15 April 2021, 11:21 PM

Apple watches are disposable consumer products which will end up in landfill eventually - Rolex watches are beautiful pieces of craftsmanship to keep for generations. No contest!

GoingPlaces · 15 April 2021, 11:21 PM

To think, the writer of this article is a so called luxury expert.

HogwldFLTR · 15 April 2021, 11:21 PM

I'll believe that when I can't get an Apple Watch due to demand!!!

Shadow Puppets · 15 April 2021, 11:22 PM

I enjoy my Apple Watch for what it is... a gimmicky fitness accompaniment. Totally understand why they’re so popular, but they’ll never replace the feeling of owning a true piece.

I actually feel that Apple Watch may be helping the younger generation get “into” watches.

Amazing · 15 April 2021, 11:23 PM

Clickbait nonsense for sure.

On a related note, I'm quite into tech but I have never understood smart watches in that market. I understand fitness type watches and I use a Garmin one for running, but just an all day smart watch which bothers you with notifications in a slightly different part of your body is useless in my mind. Apple watches aren't very good at the activity tracking and seem to be more of a lifestyle product without much substance. Plus you have to charge the damn thing pretty much every day.

CastorKrieg · 15 April 2021, 11:23 PM

Quote:

Originally Posted by Shadow Puppets

I enjoy my Apple Watch for what it is... a gimmicky fitness accompaniment. Totally understand why they’re so popular, but they’ll never replace the feeling of owning a true piece.

I actually feel that Apple Watch may be helping the younger generation get “into” watches.

I don't have Apple Watch because then I would have to put away my mechanical watches - what's the point?

Uggi · 15 April 2021, 11:24 PM

This is like saying Porsche is in trouble: Toyota is taking over.

nosignalbmwdriver · 15 April 2021, 11:24 PM

Was expecting a punchline but you're serious LOL

samson66 · 15 April 2021, 11:26 PM

Quote:

Originally Posted by Shadow Puppets

I actually feel that Apple Watch may be helping the younger generation get “into” watches.

Agree with this. Before smart watches most young people weren't wearing anything on their wrists.

I think the rise of the Apple Watch is part of what is fueling the surge for Rolex and other luxury watches currently.

macrowatch · 15 April 2021, 11:28 PM

I've mused about if in a future world we go into Matrix or Ready Player One virtual worlds, would a digitized NFT Rolex still be desirable...and I think the answer is probably still yes.

Danny83 · 15 April 2021, 11:30 PM

I hate Apple watches

JSolution · 15 April 2021, 11:31 PM

No one is going to goto apple to buy jewellery, ever.

Benzsiam · 15 April 2021, 11:34 PM

I love Apple products and own a lots of AAPL stock, so win-win situation for me.

DESH · 15 April 2021, 11:34 PM

Quote:

Originally Posted by Danny83

I hate Apple watches

this! no desire to own one.

Paul7 · 15 April 2021, 11:46 PM

As a technophobe, I think Apple watches are ugly and I'd probably never figure out how to use it. I'm sure metrosexuals love them.

15 April 2021, 11:00 PM	#1
Liga Banned Join Date: Mar 2021 Location: Canada Watch: Bulova Marriage Posts: 95	Rolex is in trouble. Apple is taking over Have a read about Apple's take over of the industry https://amp.scmp.com/magazines/style...piece-heritage

15 April 2021, 11:16 PM	#11
EEpro 2025 TitaniumYM Pledge Member Join Date: Apr 2019 Real Name: Brad Location: Purdue Watch: Daytona Posts: 9,246	I can see Apple Watch affecting Cartier or other walk-in purchased premium brands of similar case shape. People who want a Rolex are crazy-eyed and will stop at no premium to get what they want. __________________ ♛ ✠ Ω 2FA Active

15 April 2021, 11:18 PM	#12
Stan Cooper 2025 TitaniumYM Pledge Member Join Date: Aug 2020 Real Name: Stan Cooper Location: Sonoma County, CA Watch: GMT-Master II Posts: 3,011	I don't buy it; they're completely different markets. __________________ ♛16710 GMT-Master II, ♛1915 Rolex WW1 Trench Watch, Zelos Thresher 500m GMT Meteorite, Zelos Swordfish 40 200m Ti Blood Moon Meteorite, Hamilton Pilot Chronograph, Ball Roadmaster Pilot GMT COSC Chronometer, Zelos Mako 300M Traveler GMT Meteorite, Seiko SSC813 quartz solar powered chronograph It's weird being the same age as old people. - Stan

15 April 2021, 11:21 PM	#18
HogwldFLTR 2025 TitaniumYM Pledge Member Join Date: Aug 2012 Real Name: Lee Location: 42.48.45N70.48.48 Watch: Too many to list! Posts: 33,858	I'll believe that when I can't get an Apple Watch due to demand!!! __________________ Troglodyte in residence! https://www.rolexforums.com/showthread.php?t=808599

15 April 2021, 11:34 PM	#28
Benzsiam "TRF" Member Join Date: Mar 2015 Location: USA Watch: Rolex/AP/PP/ALS Posts: 6,011	I love Apple products and own a lots of AAPL stock, so win-win situation for me. __________________ Rolex: 116621, 126333, 126711CHNR, 114060, 116500LN White, 126660 JC, 126710BLNR, 126710BLRO, 116610LV, 126610LN, 126610LV, 116508 YG Green Dial, 124300 Turquoise, 126719BLRO Meteorite dial, 228235 Olive dial ,126755SARU, 116505 RG Black dial, 326934 Blue Sky D. AP: 15451ST Blue, 15500OR w/Bracelet, 14790SA, 14790BA, 26022BC(Salmon) PP: 5524R, 5712G, ALS: Time Zone 136.032, Cartier: WGSA0030, WSSA0061, YG Oct. 2965, Carree 2961, YG Carree, Tank W5000156 Breguet: 7137BA, MontBlanc: 109996"

15 April 2021, 11:09 PM	#2
samson66 2025 Pledge Member Join Date: Jul 2013 Real Name: Mike Location: Downy Ocean Hon Watch: my money leaving! Posts: 14,045	Yeah all those Rolex watches sitting and collecting dust in the display cases. Their days are numbered for sure.

15 April 2021, 11:10 PM	#3
turkeysub93 "TRF" Member Join Date: Dec 2020 Location: N/A Posts: 618	Hoopla and nothing more...

15 April 2021, 11:11 PM	#4
MONTANTK "TRF" Member Join Date: Jul 2020 Location: New York Posts: 465	Apple Watch and Rolex are not even in the same market. I’d be willing to bet that 95% of Apple Watch sales are to people who either can’t afford a Rolex or have no interest in watches

15 April 2021, 11:11 PM	#5
CalAlumnus "TRF" Member Join Date: Mar 2021 Location: Texas Posts: 17	A Rolex/AP/Patek/Omega is a completely different product from an Apple Watch. I’d be shocked if any owners of high-end Swiss mechanical watches genuinely replace them with an Apple Watch. Swiss mechanical watches are bought as career milestone gifts, or heirlooms, or jewelry. No one buys an Apple Watch for those reasons.

15 April 2021, 11:13 PM	#6
1665fan "TRF" Member Join Date: Oct 2017 Location: East coast Posts: 6,674	Hilarious.....

15 April 2021, 11:13 PM	#7
D007 "TRF" Member Join Date: Feb 2021 Location: NYC Posts: 171	You can’t compare apples to oranges

15 April 2021, 11:13 PM	#8
watchwatcher "TRF" Member Join Date: Jan 2009 Real Name: Larry Location: Kentucky Watch: Yes Posts: 35,218	Oh no. Well, I guess I should dump all my watches and get an Apple watch. Thanks for the heads up, OP.

15 April 2021, 11:14 PM	#9
PA Zu "TRF" Member Join Date: Mar 2020 Location: US Posts: 179	Until DavidSw has a $34K Apple watch, I call BS.

15 April 2021, 11:20 PM	#15
afmars "TRF" Member Join Date: Aug 2019 Real Name: Andrew Location: USA Watch: BLRO Posts: 738	This is hilarious.

15 April 2021, 11:21 PM	#16
Lemieux66 "TRF" Member Join Date: Sep 2016 Real Name: Greg Location: UK Watch: $10 Casio Posts: 521	Apple watches are disposable consumer products which will end up in landfill eventually - Rolex watches are beautiful pieces of craftsmanship to keep for generations. No contest!

15 April 2021, 11:21 PM	#17
GoingPlaces "TRF" Member Join Date: Jul 2014 Location: Washington, DC Posts: 5,356	To think, the writer of this article is a so called luxury expert.

15 April 2021, 11:22 PM	#19
Shadow Puppets "TRF" Member Join Date: Aug 2020 Location: UK Posts: 28	I enjoy my Apple Watch for what it is... a gimmicky fitness accompaniment. Totally understand why they’re so popular, but they’ll never replace the feeling of owning a true piece. I actually feel that Apple Watch may be helping the younger generation get “into” watches.

15 April 2021, 11:23 PM	#20
Amazing "TRF" Member Join Date: Sep 2015 Location: Herts UK Posts: 235	Clickbait nonsense for sure. On a related note, I'm quite into tech but I have never understood smart watches in that market. I understand fitness type watches and I use a Garmin one for running, but just an all day smart watch which bothers you with notifications in a slightly different part of your body is useless in my mind. Apple watches aren't very good at the activity tracking and seem to be more of a lifestyle product without much substance. Plus you have to charge the damn thing pretty much every day.

15 April 2021, 11:24 PM	#22
Uggi Banned Join Date: Apr 2018 Location: HOME! Posts: 1,175	This is like saying Porsche is in trouble: Toyota is taking over.

15 April 2021, 11:24 PM	#23
nosignalbmwdriver "TRF" Member Join Date: Apr 2020 Location: Ontario Watch: TT Skydwelli Posts: 856	Was expecting a punchline but you're serious LOL

15 April 2021, 11:28 PM	#25
macrowatch "TRF" Member Join Date: Aug 2018 Location: HK Posts: 4,365	I've mused about if in a future world we go into Matrix or Ready Player One virtual worlds, would a digitized NFT Rolex still be desirable...and I think the answer is probably still yes.

15 April 2021, 11:30 PM	#26
Danny83 2025 Pledge Member Join Date: Sep 2013 Real Name: Danny Location: Bay Area CA Watch: Yellow Gold Posts: 20,325	I hate Apple watches

15 April 2021, 11:31 PM	#27
JSolution "TRF" Member Join Date: Aug 2019 Real Name: Jay Location: England Watch: SkyD Posts: 6,398	No one is going to goto apple to buy jewellery, ever.

15 April 2021, 11:46 PM	#30
Paul7 Banned Join Date: Jan 2016 Location: New Mexico Posts: 898	As a technophobe, I think Apple watches are ugly and I'd probably never figure out how to use it. I'm sure metrosexuals love them.

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