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Old 25 September 2021, 10:51 AM   #1
watchamatic
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Would you pay the premium for a Ceramic Ss Daytona?

Given that ceramic stainless steel Daytonas are almost impossible to find, would you pay gray market prices for one? In this case, the white faced variant is available new in box with stickers for about $39,000. Bite the bullet and buy or wait for a few years with no assurance of getting one, while in that period price might increase even more, given that a Daytona is a must have for my collection.
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Old 25 September 2021, 10:54 AM   #2
doboy007
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Do what makes sense for YOU.


But NO, at least not that kind of premium. I am kicking myself for not buying one at mere 50% markup but I didn’t know better :(
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Old 25 September 2021, 10:58 AM   #3
Marcjvr
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No. I can’t fathom why people think it is worth paying $39k for
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Old 25 September 2021, 10:59 AM   #4
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Hmmmmm let me think about it….
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Old 25 September 2021, 11:04 AM   #5
fsprow
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No.
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Old 25 September 2021, 11:08 AM   #6
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You could apply for a part time SA job at an AD. Once you have the job just try to get permission to buy a Daytona out the back safe. Once they charge your credit card and size it. Say “I resign” and walk out the door.

Hmmm, maybe I should brush up my resume.
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Old 25 September 2021, 11:09 AM   #7
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Nope
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Old 25 September 2021, 11:18 AM   #8
doboy007
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Quote:
Originally Posted by HideMyWalletPlease View Post
You could apply for a part time SA job at an AD. Once you have the job just try to get permission to buy a Daytona out the back safe. Once they charge your credit card and size it. Say “I resign” and walk out the door.

Hmmm, maybe I should brush up my resume.
Thanks a lot. Now I got more competition. Haha
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Old 25 September 2021, 11:21 AM   #9
inadeje
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I never pay over retail, however, for the black dial ceramic I did. You’ll all recall a while back everyone was aghast that they were “double retail”…well, I bit the bullet and picked one up at that time. Sure glad I did, since now they’re 36-38k.

Will this happen for those who are paying today’s price? Will they continue to go up?

Who knows….

It isn’t just Rolex, my AP 26331ST has doubled in value, my 5980 is up almost 40%. Expensive Wrist watches (our hobby) are back in vogue in a massive way
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Old 25 September 2021, 11:22 AM   #10
samuel019
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Low 20’s I bit but I got a great trade value as well.

Current prices in upper 20’s and into the 30’s hell no but no harsh judgment to those who do. I’m sure there are prices I’ve paid that others would also find crazy.

At the end of the day it’s your money, spend it as you wish.
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Old 25 September 2021, 11:30 AM   #11
Posh Gentleman
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i wouldn't. i say this as an owner of one, tho.

$5-7k premium yes. $25k premium. are u kidding me?

but then again, i work in finance and i know the concept of "opportunity cost"
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Old 25 September 2021, 11:58 AM   #12
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I would bite the bullet and go for it. I recently acquired a 116500 from a TS and it is a special piece. No regrets here. I also realized that I don’t have a long history with my AD. I’ve been waiting for almost 3 years and suspect I could wait 3 more with no guarantee. I don’t see the value of the SS Daytonas dropping significantly but even if it does I am not going to sweat it any longer so I finally took the plunge. I’ve been watching the values steadily climb which added to the frustration. Finally, I sold a watch I never wore to help consolidate my collection.

It’s a personal decision and many forum members would frown on paying the premium. However, I know where I stand with my AD. I suspect many people hope a good relationship will carry the day but it is almost impossible to get a Daytona without a significant purchase history of jewelry and other watches. Just my two cents…..
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Old 25 September 2021, 12:02 PM   #13
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Nope, hurts he retail market


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Old 25 September 2021, 12:41 PM   #14
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Old 25 September 2021, 12:44 PM   #15
kieselguhr
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I didn’t even buy it at retail. Without a doubt couldn’t afford it at market value
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Old 25 September 2021, 12:46 PM   #16
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I wouldn’t do it. I paid 35k for a brand new solid gold Daytona from my AD in 2019. No way I’m going to pay more for a stainless. I would take that 40k and try and buy an AP or something. I know those are hard to get as well, but eventually someone would take my money. I’m in no rush.
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Old 25 September 2021, 12:48 PM   #17
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Sure, but nowhere near that premium.
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Old 25 September 2021, 12:56 PM   #18
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Personally, i wouldn't buy it and pay premium for it

But you should buy it. Keep the hype market going and push prices higher!
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Old 25 September 2021, 01:05 PM   #19
jcatt
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Not at the nearly $40k price they’re nearly pushing now. I feel like I won the lottery getting mine from an AD at retail ($13,150) this week. That said, I don’t see the aftermarket cooling off on these, stainless Daytonas have a 30 year history of being just about the toughest watch to come by. Although I have to admit it is shocking lately.
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Old 25 September 2021, 01:07 PM   #20
huncho
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at 35-40k i'm going for full gold instead tbh. great looking watch but way too much of a premium
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Old 25 September 2021, 01:14 PM   #21
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Quote:
Originally Posted by samuel019 View Post
Low 20’s I bit but I got a great trade value as well.

Current prices in upper 20’s and into the 30’s hell no but no harsh judgment to those who do. I’m sure there are prices I’ve paid that others would also find crazy.

At the end of the day it’s your money, spend it as you wish.
+1. Personally wouldn’t, but if you have the money, view it as a must have, and it isn’t going to have much of a financial impact, why not? YOLO.
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Old 25 September 2021, 01:15 PM   #22
ArtNouveau
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No I would not pay current listed prices for a 116500. I got mine from AD when it was $12400, had I not been able to buy at retail, I just wouldn’t have one.
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Old 25 September 2021, 01:19 PM   #23
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Just Do It!!!!!!
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Old 25 September 2021, 01:19 PM   #24
watchamatic
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Looks like most who replied would not pay above retail. May I know who took the plunga and paid above retail? And any regrets?
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Old 25 September 2021, 01:20 PM   #25
doboy007
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Quote:
Originally Posted by ArtNouveau View Post
No I would not pay current listed prices for a 116500. I got mine from AD when it was $12400, had I not been able to buy at retail, I just wouldn’t have one.
So you’re saying you wouldn’t have paid $12401? ;)
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Old 25 September 2021, 01:21 PM   #26
doboy007
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Looks like most who replied would not pay above retail. May I know who took the plunga and paid above retail? And any regrets?
They probably wouldn’t admit it.
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Old 25 September 2021, 01:24 PM   #27
IamJacky
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I said "Yes" to this question in 2017, today I'm not so sure - I wouldn't know because every time I really wanted a watch I just bought it at market price right then and there.
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Old 25 September 2021, 01:26 PM   #28
franklee168
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Bought the white dial bnib at 26ish 1 year ago. Didn't regret it one bit. Wanted the watch and was on the "wait" list for almost 4 years.
Never even saw one in person until a local grey had a pre owned in stock. Went in and tried it, knew I was going to pay market price at that moment.
Purchased bnib from a TS here.

I purchased the black dial two months after at retail so I'm way ahead of the game.

These are my only two watches, won't be traded in or sold and will be handed down when the time comes.
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Old 25 September 2021, 01:26 PM   #29
Jojoshop
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I will pay a bit of premium, like 10 to 15%. Or at least that is how it was about 5 years ago. Anything above that is just crazy.
It is just a watch, you don't really need it. Means you could wait and it will come. I love to have a Daytona but it seems that is a mission impossible for the next few years. I could just dream.
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Old 25 September 2021, 01:29 PM   #30
Posh Gentleman
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Looks like most who replied would not pay above retail. May I know who took the plunga and paid above retail? And any regrets?

i did. i bought mine from grey like 3 and half years ago, around $17-18k if i remember.

do i regret that purchase? no. it is a great looking watch and i enjoy it a lot. altho nowadays i mostly only wear my gmt's.

daytona looks and feels like a $15-20k watch. no way is it a $40k watch`
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